9 January 2023
This week's additions focus on strategy, mindset, and operations, with new digests from Beyond the To-Do List - Productivity for Work and Life, TK Kader, and Lenny's Podcast Product Career Growth. Highlights include Burnout is a structural problem across six work factors, not a willpower failure. Go-to-market must start in parallel with product, not after.
Showing 28 digests for 9 January 2023.
How to organise a marketing campaign in SmartSuite
Layla at ProcessDriven
January 11, 2023
Processes & SOPs
9
Funnels
6
Default field values pre-structure every new campaign automatically
Sub items handle milestone tracking; checklists handle recurring tasks
Multiple assignee fields let you define distinct team roles in one record
How to set smarter startup goals and avoid common traps
Y Combinator
January 11, 2023
Goal setting
9
Business models
6
Fake metrics let founders avoid measuring whether anything actually works
Winning the fundraising game often means losing control of your company
Cheating to hit a goal means you learned nothing — and you know it
John Chambers on building a library of playbooks at Cisco
Masters of Scale
January 10, 2023
Management
9
Business models
6
Culture building
6
Why Cisco's 180-acquisition streak ran on one original deal's playbook
Spotting a recession nine months early — by listening to customer pauses
5% staff turnover versus 15% industry average: culture as competitive edge
Prospecting & outreach
YouTube
Listening your way to yes: curiosity over pitch
Bill Gallagher
January 10, 2023
Prospecting & outreach
8
Communication
5
Listening beats pitching — know what the other person needs first.
Jobs won Toshiba and Sculley by listening, not scripting.
No genuine match? Move on fast — you'll know.
How Apple Tree Answers built a Make-A-Wish programme for employees
Cameron Herold
January 10, 2023
Culture building
9
Case studies
7
A company that grants personal employee dreams — funded internally
Terminal illness, lost jobs, honeymoons: the real dreams it fulfilled
Employees who can't imagine leaving after one granted dream
Feature prioritisation
Podcast
Feature flags, impostor syndrome, and communicating product needs
Startups For the Rest of Us
January 10, 2023
Feature prioritisation
8
Identity & self-belief
7
Processes & SOPs
6
Ship features behind flags from day one to de-risk production deployments.
A two-year SaaS build timeline kills motivation before you even launch.
Impostor syndrome never fully disappears — a mastermind keeps it in check.
Founder interviews
Podcast
Jay Gould: how a poor farmer's son built Wall Street's biggest fortune
Founders
January 10, 2023
Founder interviews
9
Long-term planning
8
Resilience & grit
7
Monomania beats capital: focus obliterated richer, more experienced rivals
Patience as weapon: stall every lawsuit until opponents exhaust themselves
Information edge wins: Gould outresearched every counterparty, always
How to price your online course using value-based pricing
Sunny Lenarduzzi
January 10, 2023
Pricing strategy
9
Pricing psychology
7
Lower prices need more buyers — and more buyers exhaust you.
A five-step formula turns your skillset into a defensible premium price.
Transformation sells; information doesn't — specificity closes the gap.
Social media marketing drives real business results
Neil Patel
January 9, 2023
Social media
9
Growth hacking
7
Testimonials & social proof
5
Social media converts buyers — 43% of Gen Z purchase directly on platforms
UGC and peer discovery drive 79% of purchasing decisions
Five concrete steps to turn social presence into bottom-line revenue
How expansion revenue creates net negative churn in SaaS
Rob Walling
January 9, 2023
Pricing strategy
9
Product-market fit
6
MRR grows even in months when you add zero customers
Value metrics auto-upgrade customers as their usage grows
4% net negative churn at $100k MRR adds ~$240k in enterprise value
Six SaaS business categories worth building in 2023
Dan Martell
January 9, 2023
Niche selection
10
Business models
7
AI strategy & adoption
6
AI can already handle 95% of customer support — the data exists
IoT sensor fleets need a management software layer nobody has built yet
No-code lets you launch and sell software without writing a single line
Productivity & habits
Podcast
Holistic self-improvement: why fixing one thing can break everything
Deep Questions with Cal Newport
January 9, 2023
Productivity & habits
8
Identity & self-belief
6
Processes & SOPs
5
Succeeding at a narrow goal often makes the rest of your life worse
Design an upgraded lifestyle as a whole system, not a list of resolutions
Ritual, environment, and symbolic objects are legitimate tools for creative work
Content marketing
YouTube
Content marketing, college ROI, and finding happiness in work
GaryVee
January 9, 2023
Content marketing
8
Culture building
7
Pivoting
6
Facebook and LinkedIn organic reach is at a historic high right now
College debt that can't be discharged in bankruptcy is a broken system
Micro losses are the price of macro wins — learn to tell the difference