What's New

See the latest Trusted Library digests, grouped by the week they were added.

What's New

See the latest Trusted Library digests, grouped by the week they were added.

14 November 2022

This week's additions focus on founder stories, strategy, and mindset, with new digests from Lenny's Podcast Product Career Growth, TK Kader, and Dr. Grace Lee. Highlights include Why prioritization alone creates 5x more impact than raw talent Referrals close 69% faster and convert at 70% higher rates.

Showing 30 digests for 14 November 2022.

Resilience & grit

Podcast

Dr. Sue Johnson on emotionally focused therapy and lasting relationships

The Daily Stoic November 16, 2022


Resilience & grit 9
Identity & self-belief 8
Communication 6
  • Suppressing emotions delays the explosion — lasting regulation means befriending them first.
  • Most relationship conflict is about fear of not mattering, not the stated issue.
  • Secure attachment in leaders produces more cohesive, resilient, lower-burnout teams.

Founder interviews

YouTube

SmartSuite hierarchy explained: solutions, apps, and records

Layla at ProcessDriven November 16, 2022


Founder interviews 10
Bootstrapping 7
Product-market fit 6
  • A solution is a Ziploc bag; apps are the papers inside it.
  • Views let you filter and highlight records without touching the data.
  • My Work aggregates all your assigned records across every solution.

Case studies

Podcast

Qualcomm: how CDMA patents built a wireless monopoly

Acquired November 15, 2022


Case studies 10
Business models 7
Bootstrapping 5
  • Hedy Lamarr's WWII torpedo patent became the seed of modern wireless
  • Qualcomm patented CDMA in 1986, years before any carrier adopted it
  • Licensing fees on every smartphone sold remain the real profit engine

Origin stories

Podcast

Phil Knight on building Nike's brand through identity and authenticity

Masters of Scale November 15, 2022


Origin stories 9
Branding 7
Pivoting 5
  • Why the best sales pitch is one where the idea sells itself
  • How a near-fatal split from Onitsuka forced Nike to build its own brand
  • Kaepernick, banned Jordans, Beatles lawsuits: controversy as deliberate strategy

Case studies

Podcast

CloudForecast's plateau: flat revenue, team churn, and the path back

Startups For the Rest of Us November 15, 2022


Case studies 9
Bootstrapping 6
Resilience & grit 5
  • First revenue plateau nearly broke morale — enterprise deals saved it
  • A failed full-time hire taught more than any agency ever could
  • Luck surface area: why showing up beats calculating ROI

Business operating systems

YouTube

How Boost Profits built a working visionary-integrator structure with two founders

EOS Worldwide November 15, 2022


Business operating systems 9
Hiring & recruitment 7
Management 6
  • Two visionaries cannot share one seat — only one can own it
  • A rigorous hiring process beats gut instinct, even for known candidates
  • Clarity of accountability at the top cascades to every team layer

Business models

YouTube

Six things to know before creating an online course

Sunny Lenarduzzi November 15, 2022


Business models 9
MVP & prototyping 8
Niche selection 7
  • People pay for transformation, not information — build accordingly
  • A $2,000 course needs 5 clients/month; a $49 course needs 205
  • Validate demand with real interviews before writing a single lesson

Culture building

YouTube

How adoption benefits work and why employers should offer them

HR Party of One November 15, 2022


Culture building 8
Outsourcing & delegation 5
  • FMLA requires 12 weeks unpaid leave — but unpaid is just the floor
  • Reimbursements up to $5,000 cover fees, travel, and legal costs
  • Adoption benefits strengthen DE&I and improve recruitment at low cost

Copywriting

YouTube

How to choose a copywriting framework and beat blank page syndrome

Joanna Wiebe November 15, 2022


Copywriting 10
Customer discovery 6
  • Two frameworks — PAS and DOS — handle 90% of copy situations
  • Skipping problem agitation and jumping to solution kills conversions
  • Your prospects' own words tell you which framework to pick

Deep work & focus

Podcast

Why silence is essential for health, creativity, and deep work

Beyond the To-Do List - Productivity for Work and Life November 14, 2022


Deep work & focus 9
Productivity & habits 6
Processes & SOPs 5
  • Silence grows brain cells — more than music or white noise.
  • Noise is society's most celebrated addiction, by economic design.
  • Taking your to-do list on a hike can erase five months of work.

SEO

YouTube

Amazon SEO: six listing optimisations to rank higher

Neil Patel November 14, 2022


SEO 9
Copywriting 7
Conversion rate optimisation 5
  • Amazon ranks listings that sell more — algorithm and incentives aligned
  • Category-specific title formulas from Amazon outperform generic ones
  • Reviews compound: more reviews drive sales, which drive higher rankings

Founder interviews

YouTube

What billionaire founders really think about money, regret, and success

Noah Kagan November 14, 2022


Founder interviews 10
Exit strategy 6
Resilience & grit 5
  • The exit brought relief — but lifestyle barely changed after millions arrived
  • Deepest regrets were relational: not enough thank-yous to the people who built it
  • Real success is your adult kids choosing to spend time with you

Business models

YouTube

Three Steps to $1M ARR: The Stair-Step Method

Rob Walling November 14, 2022


Business models 9
MVP & prototyping 6
  • Start with a simple ecosystem add-on to build skills cheaply.
  • Stack multiple products until revenue replaces your day job.
  • Enter SaaS only after gaining experience, cash, and confidence.

Hiring & recruitment

YouTube

How to hire the right person next in your business

Dan Martell November 14, 2022


Hiring & recruitment 9
  • Hire to buy back your time, not to add capacity.
  • Score role options on money, time saved, and affordability.
  • Document the first two weeks before making any offer.

Deep work & focus

Podcast

What hunter-gatherers reveal about why modern work feels broken

Deep Questions with Cal Newport November 14, 2022


Deep work & focus 10
Productivity & habits 9
Processes & SOPs 6
  • Three specific mismatches between our Paleolithic wiring and knowledge work explain burnout
  • Teenage smartphone bans work — students report relief within weeks, not months
  • Perfectionism on the wrong tasks actively harms your career trajectory

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