23 May 2022
This week's additions focus on marketing, strategy, and founder stories, with new digests from TK Kader, The Daily Stoic, and Silicon Valley Girl. Highlights include Why treating your manifesto as a checkbox kills go-to-market results Define success before you start — money is fuel, not the goal.
Showing 25 digests for 23 May 2022.
How to find lookalike prospects for link building campaigns
Ahrefs
May 24, 2022
A single seed prospect can expand to thousands of targets via footprints
Ahrefs Batch Analysis turns URL lists into ranked prospect sets instantly
Warm prospects — people who linked to your videos — convert like unlinked mentions
Long-term planning
Podcast
How Moderna built its mRNA platform by treating risk as a discipline
Masters of Scale
May 24, 2022
Long-term planning
9
Case studies
7
Management
6
Stéphane accepted a 5% success chance because the upside was permanent.
Building the mRNA OS first meant saying no to VCs and early IPO.
Pharma avoids risk by default — Moderna made risk-taking a cultural principle.
Feature prioritisation
Podcast
How to decide which features to build as a bootstrapped SaaS founder
Startups For the Rest of Us
May 24, 2022
Feature prioritisation
9
Roadmapping
7
Business models
5
Feature voting boards pressure you to build the wrong things.
Six-week cycles protect time for ambitious bets over quick wins.
Freemium works best when free features feed directly into paid ones.
Content marketing
YouTube
Selling online courses on YouTube: the entrepreneur's approach
Sunny Lenarduzzi
May 24, 2022
Chasing views and subscribers actively works against course sales
Start with search traffic to train the algorithm on your ideal buyer
Retention and comment quality matter far more than view counts
How to find seed prospects for link building campaigns
Ahrefs
May 23, 2022
Know why someone linked before you pitch them
Outdated stats and broken claims are ready-made pitch angles
Referring page titles reveal the prospect category, not just the page
Using SWT analysis to navigate company stress and change
Bill Gallagher
May 23, 2022
Pivoting
8
Competitive analysis
7
SWT replaces SWOT with a deeper, wider-ranging trends analysis
Scan culture, arts, and society — not just your own industry
Map trends to strengths for opportunities, to weaknesses for defence
Five ways to generate instant sales without ads or SEO
Neil Patel
May 23, 2022
Growth hacking
9
Prospecting & outreach
6
Affiliates take the risk — you pay only when they close a sale.
Publicly critiquing a prospect's marketing can land them as a client.
YouTube rewards the first 24 hours — front-load your promotion.
Using no-code tools to grow an audience and drive product discovery
Rob Walling
May 23, 2022
Growth hacking
9
Automation & tools
7
Traditional lead magnets are dead — challenges and quizzes convert instead
One no-code Twitter challenge generated 1,000+ subscribers in weeks
Use yourself as the top of the funnel to solve hard discovery problems
Three strategies for non-technical founders starting a software business
Dan Martell
May 23, 2022
Niche selection
8
Customer discovery
6
Identity & self-belief
5
Failure still builds valuable, marketable skills worth pursuing
A technical friend protects you and can become your co-founder
Pre-sell before building — demand risk beats product risk every time
Productivity & habits
Podcast
Cal Newport announces Slow Productivity and revisits the Four Hour Work Week
Deep Questions with Cal Newport
May 23, 2022
Productivity & habits
8
Deep work & focus
7
Goal setting
5
Tim Ferriss's anti-overwork message was buried under 'productivity hack' branding
Lifestyle-centric career planning beats passion-chasing for meaningful work
Minimal corner marking outperforms complex note systems for book research