Business models

Podcast

Micropreneurship, inflation hedges, and renaming your company

Startups For the Rest of Us January 25, 2022

---

Business models 8

Content marketing 7

Bootstrapping 6

• Gold is not an inflation hedge — B2B SaaS is.
• Micropreneurship is alive; plugin ecosystems are the best entry point today.
• Five core B2B SaaS marketing channels every founder should evaluate first.

Read more →

Social media

YouTube

Five steps to building an uncopyable brand on social media

Sunny Lenarduzzi January 25, 2022

---

Social media 9

Branding 7

Niche selection 6

• Your lived story is the one asset no competitor can copy.
• Broad niches stay invisible; micro-niching drives algorithmic reach.
• Mix evergreen, viral, and depth content to sustain compounding growth.

Read more →

Founder interviews

YouTube

How Matt Bertulli built Pela from zero to mid-eight figures

Dan Martell January 24, 2022

---

Founder interviews 9

Growth hacking 8

Processes & SOPs 6

• Physical goods companies break at capital, people, and systems simultaneously
• Dump $30k into Facebook mid-day when KPIs signal a live campaign is working
• Best ad copy is often verbatim from customer reviews — just run it

Read more →

Productivity & habits

Podcast

Cal Newport on managing workload, shutdown rituals, and Zettelkasten

Deep Questions with Cal Newport January 24, 2022

---

Productivity & habits 9

Deep work & focus 7

• Why maximising output leads to burnout — and what to do instead
• A shutdown ritual to stop work thoughts invading your evenings
• Zettelkasten is great for storage, but won't automate your writing

Read more →

Resilience & grit

Podcast

Four career lessons from top Australian business leaders

How I Work January 24, 2022

---

Resilience & grit 8

Identity & self-belief 7

Long-term planning 6

• Hard times develop you more than comfortable periods ever will.
• Position yourself in growing sectors — opportunity rises with them.
• Not all feedback is equal; filter by who is qualified to judge.

Read more →