This week's additions focus on strategy, founder stories, and mindset, with new digests from Founders, Rick Fawcett - Expert EOS Implementer, and Masters of Scale. Highlights include Advertising is salesmanship at scale — measure cost per customer ruthlessly A 36-metric scorecard creates more red than any team can resolve

Resilience & grit

YouTube

7 challenges to overcome fear and start a business this weekend

Noah Kagan September 20, 2021

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Resilience & grit 9

Prospecting & outreach 6

• Fear of rejection — not ideas — stops most people from starting
• Ask for 10% off your coffee; do it where regulars know you
• Getting your first dollar from a friend unlocks real self-belief

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Deep work & focus

Podcast

Six elements of the deep life: a framework for meaningful living

Deep Questions with Cal Newport September 20, 2021

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Deep work & focus 8

Productivity & habits 7

Identity & self-belief 5

• All six elements must be present, but one or two pursued to an extreme.
• The phone fills an existential void — fix your life vision, not your habits.
• Major life decisions require months of self-knowledge before redesigning circumstances.

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