Management

YouTube

How a stuck $18M company grew from 7% to 28% revenue growth

Bill Gallagher December 30, 2016

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Management 9

Business operating systems 8

Processes & SOPs 6

• One external VP hire tripled growth rate without firing anyone
• Simple measures — even counting customer 'wow' moments — change behaviour
• Real turnarounds take three years; sequencing steps matters more than speed

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Hiring & recruitment

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How the Topgrading system prevents million-dollar hiring mistakes

Bill Gallagher December 30, 2016

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Hiring & recruitment 10

Processes & SOPs 6

• A single bad engineering hire can cost $250k before you notice.
• Organic references from the interview expose lies standard checks miss.
• Topgrading hires perform two to three times better than gut-feel picks.

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Processes & SOPs

YouTube

Lean manufacturing principles for building continuous improvement culture

Bill Gallagher December 30, 2016

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Processes & SOPs 9

Management 6

• Lean requires frontline input — top-down process mandates reliably backfire
• Start with a pilot project; avoid the trap of year-one perfection
• Checklists and small daily fixes compound into transformational efficiency gains

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Niche selection

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How to build a brand promise using the Attribute Map

Bill Gallagher December 30, 2016

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Niche selection 9

Branding 8

Customer discovery 6

• Stop delivering what customers want; deliver what they need.
• Disinvesting at the bottom of the map funds improvements at the top.
• A brand promise must be unique, measurable, and fill a real need.

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