Strategy: Vision & mission
Showing 102 articles for Strategy: Vision & mission.
How to write a vivid vision that aligns your entire company
Cameron Herold
July 20, 2024
Vision & mission
9
Culture building
6
- A mission statement aligns no one — a vivid vision does
- Write your company three years out, in present tense, in detail
- Persistence past mockery is what triggers organisation-wide buy-in
Replace your mission statement with a vivid vision document
Cameron Herold
July 8, 2024
Vision & mission
9
Communication
7
- Mission statements are committee word-salad that align no one
- Write a detailed 3-year future description of your entire company
- A vivid vision repels the wrong people and magnetises the right ones
Pattern Breakers: How breakthrough startup ideas really work
Lenny's Podcast Product Career Growth
July 7, 2024
Vision & mission
9
Communication
7
Founder interviews
6
- Startups win by forcing a choice, not a comparison with incumbents.
- Breakthrough ideas need an inflection, a non-consensus insight, and founder-future fit.
- Willingness to fail is the literal prerequisite for any breakthrough success.
Why your vision statement fails and how to replace it
Cameron Herold
June 24, 2024
Vision & mission
9
Communication
6
- One-sentence vision statements leave employees unable to read your mind
- A 4–5 page Vivid Vision describes your company three years into the future
- The right vision repels misaligned people and can attract $255M in investment
How to write a Vivid Vision for your company
Cameron Herold
April 29, 2024
Vision & mission
10
Management
6
- The CEO must write the Vivid Vision alone — no group input
- Describe your company three years out, present tense, qualitative not quantitative
- Leave the office entirely; constraints kill creative vision-writing
From broke to millionaire: a seven-step framework for building wealth
Dan Martell
April 20, 2024
Vision & mission
9
Bootstrapping
8
Productivity & habits
7
- Multiple income streams will not make you rich when starting out
- Your social circle determines your income ceiling more than your skills
- Three money trades — time, time-for-money, money-for-money — build cash wealth
Long-term planning
Podcast
Why short-term thinking threatens humanity's long-term survival
Masters of Scale
April 4, 2024
Long-term planning
9
Vision & mission
6
Goal setting
5
- Your brain treats your future self like a stranger — neuroscience explains why
- AI is an Oppenheimer moment; power sits with a tiny group
- Three practices that shift your decisions toward future generations
How to write and roll out a Vivid Vision for your company
Cameron Herold
March 13, 2024
Vision & mission
9
Culture building
6
Long-term planning
5
- Why a one-sentence vision statement will never align your team
- Three years is the only horizon that creates real momentum
- Roll out to leadership first, customers last — order matters
Origin, mission and vision: aligning your business identity
KeyPersonOfInfluence
February 11, 2024
Vision & mission
9
Identity & self-belief
6
Business models
5
- Investors back founders whose background visibly fits their opportunity.
- Vision is the world you want to see — not something you must build alone.
- Lifestyle vs performance: choose your business design before you build.
Business operating systems
YouTube
EOS 3-Year Picture: define your company's future in three years
EOS Worldwide
January 17, 2024
Business operating systems
10
Vision & mission
7
- The 3-Year Picture defines company look, feel, and operations in three years.
- Measurables plus bullet points make the future concrete and shared.
- Every team member should visualise the same picture with eyes closed.
Business operating systems
YouTube
EOS Core Focus: defining your organisation's sweet spot
EOS Worldwide
January 17, 2024
Business operating systems
9
Vision & mission
6
- Core Focus anchors a business to its unique strategic sweet spot.
- Acts as a decision-making filter against distracting opportunities.
- Aligns people, processes, and systems to maximise organisational energy.
Do technical founders need a business co-founder?
Y Combinator
January 11, 2024
Vision & mission
8
Hiring & recruitment
7
- Appetite to do the work matters more than title or background.
- Google, NVIDIA, Stripe — built without a business co-founder.
- Investor advice to 'get a biz co-founder' hides the real problem.
Communicating a compelling vision to drive team alignment
EOS Worldwide
November 30, 2023
Vision & mission
9
Communication
7
- A vision works by creating a void people want to fill.
- The VTO documents vision across eight concrete components.
- Simple language is what makes direction actually land.
Vivid Vision: How to create a powerful 3–5 year company picture
Bill Gallagher
November 7, 2023
Vision & mission
9
Goal setting
6
- A solo founder exercise — never a committee watered-down compromise
- Visualise every sensory detail before writing, not after
- Doubles as a recruiting, retention, and strategy alignment tool
Building VeeFriends: A Pokémon meets Sesame Street intellectual property
GaryVee
November 6, 2023
Vision & mission
9
Branding
7
Founder interviews
6
- Launched an IP as an NFT while warning NFTs would go to zero
- Hand-drawn characters three years ago; now a NYC parade float
- Chase trends only when they fit an existing strength or conviction