Email copywriting, client strategy, and building a freelance business

Matthew Volkwyn April 16, 2026

• Why effective hourly rate matters more than total retainer size
• Segmentation and personalisation are email marketing's biggest untapped lever
• Freelancing is a phase — accept the full model or choose a different one

Five digital marketing strategies that scaled two companies to $1M+

Semrush April 16, 2026

• Distribution must be built into the product, not added after launch.
• Marketing assets that compound beat campaigns that stop when you stop.
• Email lists outperform social — acquirers ask about lists, not followers.

Matt Gray's Monetization System | Copywriting Masterclass with Brennan Hopkins

Matthew Volkwyn February 19, 2026

Running email-driven offers: the unglamorous reality with Igor Kheifets

Matthew Volkwyn February 5, 2026

• Relaunch the same offer with a fresh angle — not a new product
• Revenue per subscriber per year beats EPC as a list health metric
• Offer ownership has $15K+/month overhead before a single sale

How to grow a copywriting career: cold outreach, content systems, and email segmentation

Matthew Volkwyn January 22, 2026

• 18-month cold outreach landed a full-time role with Patrick Bet-David
• Segmentation added $630K to one launch by asking two questions
• Email lists beat social reach — but only when treated as a relationship channel

How to go from zero to $60K MRR in two months using the Kleo launch playbook

Starter Story January 11, 2026

• Launch to a private waitlist first — never let the public buy on day one
• 10+ nurture emails before launch built the trust that drove $30K in four days
• LinkedIn live webinars with a demo and live pitch closed what content alone could not

Building Cult-Like Company Culture to Drive Franchise Growth

Cameron Herold October 9, 2025

• Raise prices aggressively — unprofitable models fail regardless of culture.
• Vivid vision plus BHAG creates alignment that resumes and job ads cannot.
• Talent density: two A-players outperform six average hires every time.

Using "secrets" as a copywriting hook in subject lines

Joanna Wiebe September 19, 2025

• "Secrets of [blank]" is a reliable first-draft hook that converts.
• Frame unknown risks: what you don't know can cost you X.
• Shame-proof the hook — bring readers in, never expose them.

Email marketing as an owned business asset: building a revenue-generating list from scratch

Silicon Valley Girl August 26, 2025

• Email drives 21–27% of revenue, outperforming paid ads and YouTube.
• Welcome sequences generate 67% more sales than one-off campaigns.
• Launching a product twice converts fence-sitters using first-run social proof.

How to fix your email sender reputation and beat inbox filters

Neil Patel August 6, 2025

• Deleting 70% of a list increased actual opens by 30%.
• Inbox AI judges your entire list by your worst engagers.
• A single reply outweighs dozens of passive opens as a trust signal.

Email copywriting and marketing masterclass with Troy Ericson

Matthew Volkwyn June 24, 2025

• Clients forget your results at 4–6 months — you must resell monthly.
• Don't scale before $50K/month; compound delivery and clients first.
• Most price objections aren't about price — fix what happened earlier.

How to build a content system that attracts clients without burning out

Sunny Lenarduzzi June 3, 2025

• Posting more content without strategy guarantees burnout, not revenue.
• Your email list is the only marketing asset no platform can take away.
• A real estate coach made $1.1M with just 3,500 subscribers.

B2B content marketing that builds pipeline, not just likes

TK Kader February 16, 2025

• Only 3% of your market is buying now — content must serve the other 97%.
• Educational content builds trust before buyers know they need your product.
• Every piece of content should capture an email, not just an impression.

A calm social media strategy built on YouTube and email

Sunny Lenarduzzi January 21, 2025

• A small targeted audience consistently outperforms a large disengaged one
• YouTube plus an email list generates leads on autopilot without constant posting
• Short-form content attracts low-intent viewers; long-form attracts buyers

Email Marketing Strategy That Generated $40M for Clients

Matthew Volkwyn January 13, 2025

• Every email send has a dollar opportunity cost — treat it as ad spend against yourself.
• 80% proven controls, 20% tests: the formula for predictable email revenue growth.
• Checkout friction before payment kills conversions — collect money first, credentials after.