Digests

Data & analytics

Podcast

How DoorDash built a world-class centralized data org

Lenny's Podcast Product Career Growth July 14, 2024

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Data & analytics 9

Hiring & recruitment 7

Culture building 6

• Why embedding analysts in a central org beats siloed business-unit teams
• Short-term proxy metrics beat composite scores nobody understands
• Rare 'never delivered' failures drive disproportionate churn — track them explicitly

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Data & analytics

YouTube

How to use UTM parameters to track email campaigns in Google Analytics

Joanna Wiebe May 22, 2020

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Data & analytics 9

Email marketing 7

• Untagged email traffic silently misclassifies as referral or direct in GA.
• Medium must be exactly lowercase 'email' — capitalisation breaks the rule.
• Assisted conversions report reveals channel value hidden by last-touch attribution.

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