Digests

Data & analytics

YouTube

Google Analytics 4 practical guide for marketers switching from Universal Analytics

Semrush July 1, 2024

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Data & analytics 9

Data & analytics 7

Automation & tools 6

• Funnel explorations with forecast benchmarks expose underperforming steps instantly
• Custom reports only become useful once saved to a published collection
• Tag Manager beats direct G tag for any non-trivial GA4 implementation

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Data & analytics

YouTube

Analytics frameworks and tools for in-house marketing teams

Semrush May 23, 2023

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Data & analytics 9

Automation & tools 6

• Measure less data to get more results with the Small Data Framework
• Prove analytics ROI before you spend with the payback calculator
• Build live Looker Studio dashboards tied directly to your KPIs

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Data & analytics

YouTube

Five essential GA4 setup steps for content marketers

Semrush November 7, 2022

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Data & analytics 9

Processes & SOPs 6

• Enhanced measurement adds scroll, video, and download tracking in one click.
• Custom events are required before you can track any site conversions.
• New custom events take 24 hours to appear — set conversions the next day.

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