Digests

Pricing psychology

Podcast

Marcia Kilgore on pricing transparency, brand fear, and sales friction

How I Built This with Guy Raz March 26, 2026

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Pricing psychology 9

Conversion rate optimisation 8

Business models 6

• Beauty Pie caps markup at 3x cost; traditional brands go 10–20x.
• Fear of failure is a cover story — small ad tests beat paralysis.
• Reduce custom-order drop-off by defaulting to the most popular option.

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Conversion rate optimisation

YouTube

Five reasons your online business has stopped growing

Sunny Lenarduzzi May 10, 2022

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Conversion rate optimisation 9

Copywriting 8

Niche selection 7

• One focused offer beats multiple offers every time for scalable growth
• You need 20 qualified leads per month, not 25,000 followers
• Low pricing attracts the wrong clients and keeps the business stuck

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