How to launch a business book that actually sells

Cameron Herold May 8, 2026

• Amazon reviews are the long-term ranking driver, not launch-week bestseller spikes.
• Send media a landing page, not the book — gives them the sizzle faster.
• Remarketing to your own warm audiences costs nothing in impressions.

Why organic social content should drive your entire marketing mix

GaryVee April 1, 2026

• Platforms now reward relevance over followers — creative creates reach
• Spend media dollars only on creative already proven by organic views
• Most Fortune 500 marketing budgets optimise for metrics nobody believes in

How to build a $400K independent marketing business in three phases

StoryBrand With Donald Miller March 26, 2026

• Sell the same tools you use to run your own business
• 85% of clients buy six to twelve months after first contact
• Fractional CMO positioning can unlock far higher retainer fees

Stop running social ads before testing content organically

GaryVee March 25, 2026

• Post content organically first — views predict which ads will convert.
• Every post you make today is being indexed for AI-driven discovery.
• Re-engaging 100+ former clients costs nothing and compounds fast.

How posting weekly as a personal brand puts you in the top 1%

KeyPersonOfInfluence March 22, 2026

• Only 1% of users post weekly — algorithms reward them with amplified reach.
• Business brand accounts get 20x less reach than personal brand accounts.
• Attention is business currency; posting as yourself unlocks it.

Competing in the age of AI influencers: what creators must do now

GaryVee March 18, 2026

• AI influencers will be indistinguishable from humans within 36 months.
• YouTube Shorts feeds Google's AI search — ignoring it kills discoverability.
• Addiction to compliments makes you fragile; detachment is the competitive edge.

Why social media is the greatest individual opportunity right now

GaryVee March 5, 2026

• No money needed — social media removed every gatekeeper.
• Two years of consistent posting can replace a job you hate.
• Your niche is your full self: specificity beats competition.

Why cheap B2B leads cost more than expensive LinkedIn ones

Neil Patel March 4, 2026

• A $200 LinkedIn lead often costs the same per deal as a $5 Facebook lead.
• If you're absent from LinkedIn during months 3–4, buyers never consider you.
• Over-targeting handcuffs LinkedIn's algorithm — broad targeting closes more deals.

I Have Bad News About Social Media

GaryVee March 3, 2026

Building an audience in 2025: content, fear, and the AI team trap

GaryVee February 27, 2026

• TikTok Live exposes you to more strangers than any other platform right now.
• Documenting your real journey beats performing expertise every time.
• Replacing headcount with AI loses to teams combining both humans and AI.

How to build a brand presence on Reddit that drives real purchase decisions

Neil Patel February 19, 2026

• 88% of Reddit users buy based on Reddit — but never on Reddit
• Google pays hundreds of millions for exclusive Reddit API access
• Polished ads get downvoted; native, human posts win every time

Social media is the only free mass attention channel in history

GaryVee February 19, 2026

• Posting on social costs nothing — most businesses still underuse it.
• A 20-30% AI shift away from Google could break your acquisition economics.
• Fear of negative comments is the real reason most people don't post.

Collectibles, live shopping, and building a local brand in 2026

GaryVee February 17, 2026

• Local businesses can go national on live shopping with one shippable product
• Adding collectibles to any product is the next mass consumer trend
• Generational remote-vs-office framing is wrong — personality determines preference

GaryVee on social-first marketing and why traditional ads are losing

Masters of Scale February 7, 2026

• 41 targeted social ads outperform one unskippable Super Bowl spot.
• Brands only went social-first when challengers like Liquid Death caused real pain.
• AI ad stigma mirrors online dating in 2001 — it will vanish fast.

TikTok Shop affiliate: a no-follower path to real income in 2026

GaryVee February 5, 2026

• One viral product video can generate real income with 800 followers.
• Over-analysis is insecurity — the fix is doing, not planning.
• Forgiveness and humility compound more than talent or strategy.