Testimonials & social proof

YouTube

Why Google reviews are a compounding asset for local businesses

Cameron Herold August 25, 2023

---

Testimonials & social proof 9

Branding 6

• Businesses with 2,500 reviews crush competitors sitting at 50.
• Capture reviews at peak happiness — right as customers leave.
• Every review compounds; volume wins search, not quality alone.

Read more →

Testimonials & social proof

YouTube

Four tips for getting great client testimonials

Joanna Wiebe August 9, 2023

---

Testimonials & social proof 8

• Writing the testimonial yourself gets better results, faster.
• Three questions turn vague praise into specific, persuasive proof.
• No-endorsement contracts aren't a dead end — joint events work.

Read more →

Testimonials & social proof

YouTube

How to Get Compelling Testimonials That Actually Convert

Joanna Wiebe September 29, 2022

---

Testimonials & social proof 9

Copywriting 7

• Build testimonial collection into your process, not as an afterthought.
• Write the quote yourself and send for approval — rarely refused.
• Ask before/after/results questions; make the client the hero.

Read more →

Testimonials & social proof

YouTube

Five types of testimonials that actually convert

Joanna Wiebe September 26, 2022

---

Testimonials & social proof 9

Conversion rate optimisation 7

• Vague praise fails; testimonials must prove a specific, measurable outcome.
• Objection-handling quotes neutralise fear — the real driver behind lost sales.
• Video testimonials outperform static quotes by 25% in sign-up conversion.

Read more →

Testimonials & social proof

YouTube

Five ways to extract more value from existing customers

Dan Martell May 30, 2022

---

Testimonials & social proof 9

Referral programs 8

Social media 5

• Put referral and testimonial asks in the contract before work begins
• The best moment to ask is right when a customer celebrates a win
• Most companies collect testimonials but never use them in marketing

Read more →

Testimonials & social proof

YouTube

Community wins: real momentum signals from Dent members

KeyPersonOfInfluence February 22, 2022

---

Testimonials & social proof 8

Growth hacking 7

Case studies 5

• A social post became a $20K retainer — fast.
• One partnership referral produced seven new clients in two weeks.
• Influence compounds: podcast, award, and inbound all hit the same day.

Read more →