Marketing: PR & media
Showing 31 articles for Marketing: PR & media.
Content marketing
YouTube
How to get your brand mentioned and cited by AI systems
Semrush
March 19, 2026
Content marketing
9
PR & media
8
Branding
6
- AI picks brands based on off-site mentions, not on-page optimisation
- Repeating the same brand description across sources trains LLMs to associate you with a problem
- A content machine generates organic mentions at scale; manual tactics don't
Five media story angles any firm can pitch to journalists
Cameron Herold
October 29, 2025
PR & media
9
Identity & self-belief
5
- Journalists need new stories daily — pitch them a story, not a press release.
- Five reusable angles: Genesis, Hero's Journey, customer transformation, culture, technology.
- Same frameworks work across outlets, cities, and years to compound coverage.
How AI is enabling startups to build and iterate faster
Y Combinator
July 10, 2025
PR & media
9
Public speaking
6
- Prototype speed is 10x faster — rebuild the codebase freely.
- Engineering is no longer the bottleneck; product judgment is.
- One wrong AI architecture decision can cost 10x in wasted time.
Target fewer customers better to grow faster
Cameron Herold
March 17, 2025
Growth hacking
9
Prospecting & outreach
8
PR & media
7
- A, B, C leads waste time — only chase customers who close fast.
- Targets need 27+ impressions; your team is sick of marketing they've barely seen.
- Five story templates generated 5,200 press placements at 1-800-GOT-JUNK.
SEO strategy for 2025: brand authority, AI search, and content quality
Semrush
January 22, 2025
SEO
10
PR & media
7
Customer experience
5
- Brand authority — not keywords alone — determines who ranks in 2025
- AI overviews cut clicks but structured content keeps your brand visible
- Google's Experience pillar makes first-hand content beat generic AI output
How to Get on Big Podcasts by Climbing the Pyramid
KeyPersonOfInfluence
September 29, 2024
PR & media
9
Pitching investors
5
- Big-show bookers scout smaller tiers — you can't skip the queue.
- Climb the five-tier podcast pyramid with 5–10 appearances per level.
- 50–70 episodes compounds into inbound invites from million-view shows.
Using podcast guest appearances to build your brand and business
Bill Gallagher
September 18, 2024
PR & media
9
Content marketing
6
AI tools & automation
5
- Guest on 100 shows before you ever start your own
- Affiliate deals with hosts outperform ads — one client made $60k
- Pitch one sharp story idea; long emails get deleted unread
How to write a press release that gets picked up by media
Semrush
May 30, 2024
- Any business event can qualify as newsworthy to time-pressed journalists
- The inverted pyramid structures your story so editors can cut from the bottom
- Personalised outreach to a researched media list beats mass distribution
How to get press for your startup: a tactical guide to PR
Lenny's Podcast Product Career Growth
March 21, 2024
PR & media
9
Copywriting
6
Prospecting & outreach
5
- Cold outreach beats a warm Rolodex — relationships don't drive editorial decisions.
- Reference an incumbent in your pitch; category creation language never works with press.
- B2B press value is third-party validation, not direct signups or growth.
How PR elevates early-stage startup visibility
EO
March 19, 2024
- PR builds earned credibility through media, not paid marketing—focus on top-of-funnel awareness.
- Position your founder story around market relevance and growth proof before pitching major outlets.
- Build journalist relationships on niche platforms; skip the big guys until you've proven coverage credibility.
Turning earned media into compounding growth with the digital trifecta
Cameron Herold
March 10, 2024
PR & media
9
Paid ads
6
Content marketing
5
- 50 podcast appearances mean nothing without a resharing system
- Reshare every press hit 3–4 times a year — audiences forget
- Paid retargeting turns your press page into a social proof engine
Super Bowl ad strategy: what top CMOs learned from game day 2024
GaryVee
February 14, 2024
Branding
9
PR & media
7
Growth hacking
5
- CeraVe's three-phase fake-news campaign beat every traditional Super Bowl playbook.
- Experiential and sampling at the venue are massively underused by big brands.
- Most ads miss business outcomes — DoorDash and Opendoor showed how to close the gap.
Writing a business book as a client-acquisition tool
KeyPersonOfInfluence
October 15, 2023
PR & media
9
Community building
7
- Giving away 1,000 books a year beats selling them every time.
- Every 1,000 copies Gabriella Rosa gave away returned ~$1M in business.
- A repeatable formula — control question to big finish — lets you write fast.
How to get press for your product: a tactical guide for founders
Lenny's Podcast Product Career Growth
October 12, 2023
PR & media
10
Content marketing
6
- Journalists serve their readers, not you — pitch the story they need.
- Freelance writers are hungrier and far more likely to respond.
- Press is social proof, not a growth channel — use it accordingly.
How to get free press coverage in three steps
Cameron Herold
December 12, 2022
PR & media
9
Prospecting & outreach
6
- Journalists need stories daily — pitching them is doing them a favour.
- Phone beats email: one short call outperforms hundreds of press releases.
- Rejection is a maybe; persistence landed 170 newspapers in a single day.