Marketing: Conversion rate optimisation
Showing 136 articles for Marketing: Conversion rate optimisation.
Conversion rate optimisation
YouTube
Why CMOs get fired and how to report marketing that sticks
Neil Patel
April 3, 2026
Conversion rate optimisation
9
Unit economics
5
- Traffic declining while revenue rises is now normal, not failure.
- Incrementality testing reveals if marketing created revenue or just claimed it.
- Flip reports: lead with LTV and revenue, demote traffic to footnote.
Conversion rate optimisation
YouTube
Why most websites fail to convert despite adequate traffic
Neil Patel
March 12, 2026
Conversion rate optimisation
9
Copywriting
7
- Visitors leave in 10 seconds if they can't answer: is this for me?
- Your value proposition is probably buried below where most people stop scrolling.
- Matching page content to traffic source intent drives the biggest conversion gains.
Conversion rate optimisation
YouTube
Avoiding AI design slop on startup landing pages
Y Combinator
March 6, 2026
Conversion rate optimisation
10
Design thinking
6
- Purple gradients and hover effects now mark every AI-built site as generic
- Scroll-jacking and fade-ins destroy conversion by hiding content from users
- Founders must brief the AI with brand intent — not just accept all changes
Why relevance beats followers in the algorithm-driven attention economy
GaryVee
February 12, 2026
Growth hacking
9
Conversion rate optimisation
7
Retention & loyalty
5
- Algorithms now reward creative relevance, not follower count.
- Top organic posts outperform paid AB testing by a wide margin.
- Live social shopping is a $10B market most retailers are ignoring.
Reducing cognitive load in your marketing to win more customers
StoryBrand With Donald Miller
February 9, 2026
Copywriting
9
Conversion rate optimisation
8
- The harder your message is to process, the fewer sales you make.
- Every unnecessary concept on your website hands the reader a bowling ball.
- Simple messaging wins elections — and it wins customers too.
Running email-driven offers: the unglamorous reality with Igor Kheifets
Matthew Volkwyn
February 5, 2026
Email marketing
9
Conversion rate optimisation
7
Pricing strategy
6
- Relaunch the same offer with a fresh angle — not a new product
- Revenue per subscriber per year beats EPC as a list health metric
- Offer ownership has $15K+/month overhead before a single sale
Marketing budget shifts in 2026: where smart teams are consolidating
Neil Patel
February 5, 2026
Growth hacking
9
Conversion rate optimisation
8
Content marketing
7
- AISO investment jumped 98% — optimise to be cited, not just ranked
- Organic social demands entertainment skills most marketing teams don't have
- Reallocating budget mid-quarter beats waiting for annual planning cycles
Conversion rate optimisation
YouTube
Startup website design review: what actually converts visitors
Y Combinator
January 29, 2026
Conversion rate optimisation
10
Copywriting
7
- Show the real product before asking anyone to book a demo.
- Forcing sign-up before the value moment is the biggest conversion blocker.
- Typography errors and vague animations compound into lost visitor trust.
How to sell a nonfiction book by positioning it as a survival asset
StoryBrand With Donald Miller
December 18, 2025
Copywriting
9
Conversion rate optimisation
8
Pricing psychology
5
- Confusion on your cover always converts to a no-sale
- Every book needs five repeatable sound bites for all marketing
- Readers only buy survival assets — position your book accordingly
How cognitive load in your messaging is costing you customers
StoryBrand With Donald Miller
December 4, 2025
Copywriting
9
Conversion rate optimisation
6
- The confused mind always says no — clarity drives orders
- Clever copy adds cognitive weight that customers refuse to carry
- Three words beat a book: simplicity wins every competitive market
Five steps to a B2B marketing strategy that books qualified demos
TK Kader
November 16, 2025
Funnels
9
Prospecting & outreach
8
Conversion rate optimisation
7
- Middle-of-funnel social beats Google Ads for long-term deal influence
- A calendar embed on your booking page converts far more than a form
- The rule of thirds: discovery, demo, next steps — in equal thirds
Seven social media marketing trends reshaping 2026
Neil Patel
November 12, 2025
Social media
10
Copywriting
7
Conversion rate optimisation
6
- Platforms are closing their ecosystems — off-platform traffic strategies are losing sales.
- Expert niche creators with 50k followers now outperform million-follower generic influencers.
- Gen Z is pulling back from social; shallow content is accelerating that exit.
Building Cult-Like Company Culture to Drive Franchise Growth
Cameron Herold
October 9, 2025
Email marketing
9
Conversion rate optimisation
7
- Raise prices aggressively — unprofitable models fail regardless of culture.
- Vivid vision plus BHAG creates alignment that resumes and job ads cannot.
- Talent density: two A-players outperform six average hires every time.
Finding winning value propositions inside customer testimonials
Joanna Wiebe
September 29, 2025
Copywriting
9
Conversion rate optimisation
8
- Your winning headline may already be written — inside a testimonial.
- Specific beats clever: one clear benefit doubled clicks at 98.9% confidence.
- Use "my product is the one that..." to surface the real value prop.
How to grow from 7,000 to 7 million monthly video views
KeyPersonOfInfluence
September 21, 2025
Growth hacking
9
Content marketing
8
Conversion rate optimisation
6
- Five brain triggers determine who gets noticed online
- Short-form volume drives discovery; long-form builds real trust
- Lurkers only convert when given an interactive off-platform bridge