Strategy: Market research
Showing 30 articles for Strategy: Market research.
Building a scalable go-to-market plan for early-stage startups
TK Kader
March 15, 2026
Market research
9
AI tools & automation
7
Funnels
5
- AI handles research; founders must make the judgment calls that determine success.
- Skipping the judgment layer produces plausible GTM plans that fail in market.
- Three tools — Gemini, ChatGPT, Instant — cover each GTM step end to end.
Six-step go-to-market strategy framework for SaaS founders
TK Kader
January 11, 2026
Market research
9
Funnels
6
- Execution without strategy wastes money regardless of who you hire.
- Niche segmentation and competitive positioning must precede any outreach.
- Channel mastery beats scattered tactics — consistency drives compounding growth.
Kara Swisher on tech power, AI hype, and what actually matters in 2026
Masters of Scale
December 9, 2025
Market research
9
AI strategy & adoption
8
Resilience & grit
5
- Nvidia's dominance looks like Cisco 2000 — unsustainable long-term.
- Frictionless AI risks cognitive atrophy, especially in young people.
- Healthcare, robotics, and nuclear energy deserve more attention than AI hype.
Five consumer and cultural trends shaping 2026
GaryVee
September 18, 2025
Market research
9
Growth hacking
7
- Creators can now build full CPG empires and keep 100% of revenue
- Random content reaches targeted strangers — your porcupine post sells golf lessons
- Africa is the next Asia: early positioning captures outsized cultural and business returns
Three principles for building an ideal customer profile that drives growth
TK Kader
August 24, 2025
Market research
9
Product-market fit
6
B2B sales
5
- Companies with a proper ICP see 68% higher win rates
- Target where you are 10x better — not where you want to be
- Narrow ICP to your next revenue milestone, not your final vision
GTM strategy to scale a SaaS business from $1M to $3M ARR
TK Kader
June 29, 2025
Market research
8
Sales systems & CRM
7
Processes & SOPs
5
- Why the tactics that built $1M ARR reliably stall at $1.5M
- Diagnose people and process first — product is rarely the problem
- Focused ICP and single repeatable message unlock the next stage
Five hard-won lessons from building and exiting a SaaS startup
TK Kader
June 15, 2025
Market research
9
Fundraising & VC
8
Growth hacking
6
- Market choice outweighs team, product, and go-to-market combined.
- VCs fund markets — if you're in one, your competitor will take the term sheet.
- Founders who let go of sales and marketing stall faster than any other mistake.
How to find and validate micro SaaS ideas using the MGP framework
TK Kader
February 9, 2025
Market research
9
Customer discovery
7
Niche selection
6
- Validate distribution before building — prove you can get attention first
- No competitors usually means a dead market, not an open opportunity
- Cheap pricing repels buyers; a 10X differentiator wins them
Five predictions for SaaS and the startup market in 2025
Rob Walling
January 19, 2025
Market research
9
Growth hacking
7
Bootstrapping
6
- Google organic search traffic will fall at least 15% from AI answers
- New AI chat ad ecosystems will create tooling opportunities for founders
- The term 'AI' will peak and fade as outcome language takes over
Building a data-backed go-to-market strategy for SaaS founders
TK Kader
September 1, 2024
Market research
9
Growth hacking
7
- Test before scaling: one channel, one lead magnet, real data.
- 30–60% landing page conversion rate signals your messaging works.
- Scale with conviction only after fit percentage and consumption confirm traction.
How P&G's immersion research method builds world-class brands
How I Built This with Guy Raz
July 26, 2024
Market research
9
Branding
7
Niche selection
6
- Consumers want brands aligned with their values, not just better products.
- Spending time in consumers' lives — not surveying them — surfaces transformative insights.
- In social media, brand strategy stays constant; only the tactics change.
YC Winter 2024: What the data reveals about where startups are heading
Y Combinator
April 25, 2024
Market research
9
AI strategy & adoption
7
Niche selection
6
- Every SaaS dollar is up for grabs — AI reset what's fundable
- Batch grew from $6M to $20M ARR in three months
- Consumer and dev tools surging; crypto and local markets fading
Six steps to building a predictable go-to-market plan for SaaS
TK Kader
February 4, 2024
Market research
9
Branding
6
B2B sales
5
- Why revenue without a go-to-market plan never becomes predictable growth
- Use macro trends to validate your market before spending on sales
- Messaging built without positioning is just noise — sequence matters
Geoffrey Moore on the technology adoption lifecycle and crossing the chasm
Lenny's Podcast Product Career Growth
January 25, 2024
Market research
9
B2B sales
8
Business models
6
- Pragmatists reject visionaries as references — that gap is the chasm
- One narrow segment, dominated completely, is the only way across
- Wrong playbook for the phase actively destroys deals and credibility
How Golden Gate Ventures times Southeast Asia startup investments
EO
August 28, 2023
Market research
10
Niche selection
9
Cash flow management
6
- Multiple founders pitching the same idea signals market timing is right
- Use China's historical data to predict Southeast Asia's next hot verticals
- Cut costs 12 months early — waiting until 30 days of cash is fatal