Finance: Pricing strategy
Showing 72 articles for Finance: Pricing strategy.
Defining SaaS, dual funnels, and B2C/B2B pricing for indie founders
Startups For the Rest of Us
April 14, 2026
Pricing strategy
9
Business models
8
Pricing psychology
7
- SaaS requires subscription revenue where software itself delivers the value
- Dual funnels smooth MRR growth and protect founder motivation from enterprise droughts
- Sustainable revenue funds mission better than early free or donation models
No-code vs. AI coding, funding timing, and SaaS margins in the AI age
Startups For the Rest of Us
March 3, 2026
Pricing strategy
9
Fundraising & VC
8
AI tools & automation
8
- No-code still beats vibe coding for non-developers building production apps
- Raise angel funding only after early traction, not before product-market fit
- SaaS margins won't collapse — pricing is value-based, not cost-based
Mark Cuban's advice to early-stage founders: margin over sales
How I Built This with Guy Raz
January 29, 2026
Pricing strategy
9
Cash flow management
9
Outsourcing & delegation
7
- Why big-box retail too early destroys founder-owned businesses
- Raising VC while owning just over 50% puts you in a trap
- AI tools are the great equaliser for cash-strapped entrepreneurs
How the ultra-wealthy actually invest: four stages in order
Dan Martell
January 6, 2026
Pricing strategy
9
Automation & tools
6
Delegation
5
- Financial assets don't make you rich — they keep you rich.
- Reinvesting in your own business beats index funds for most entrepreneurs.
- The PAC script turns authors and experts into real mentors.
How to double your prices without losing customers
Ryan Deiss
November 9, 2025
Pricing strategy
10
Closing techniques
6
- Charge more by increasing certainty of outcome, not just adding features
- Short tests killed DigitalMarketer's pricing win — churn hit at month three
- Three signals tell you you're undercharging: waitlist, win rate above 50%, fast client ROI
How to become oversubscribed and command premium prices
Daniel Priestley
November 8, 2025
Pricing strategy
9
Growth hacking
8
Business models
6
- Profit only flows when demand visibly exceeds your supply.
- Collect signals before sales to manufacture transparent scarcity.
- Three repeating campaign types compound a small business into a global one.
How to pay yourself a fair salary as a founder CEO
Ryan Deiss
November 5, 2025
Pricing strategy
9
Processes & SOPs
6
- Underpaying yourself creates fear that stunts business growth
- Market rate plus 15% — the formula for your founder salary
- Pre-set rules eliminate emotion from distributions and raises
Increase business value by maximising customer lifetime value
Dan Martell
October 21, 2025
Pricing strategy
9
Retention & loyalty
8
Pricing psychology
5
- Existing customers are 5–7x easier to sell to than new leads.
- LTV-to-CAC ratio above 5:1 signals world-class, premium-multiple business.
- Retention, frequency, and spend are the only three levers that move LTV.
12 low-effort revenue streams to add to a service business
KeyPersonOfInfluence
October 19, 2025
Pricing strategy
9
MVP & prototyping
7
Automation & tools
6
- Your existing IP and client relationships are already 12 untapped products.
- A membership, retreat, or SaaS can each add five figures without extra staff.
- Moving idle cash to a high-interest account earns $15–20k for one decision.
How an ex-rocket scientist invests to live off his portfolio
Silicon Valley Girl
August 19, 2025
Unit economics
9
Pricing strategy
8
Resilience & grit
6
- Psychology drives 90% of returns — the best move is usually nothing.
- AI hardware is not in a bubble; AI software companies are.
- Skip bonds: put 65% in index funds, 35% in stocks you understand.
AI pricing strategy: lessons from 500+ companies and 50 unicorns
Lenny's Podcast Product Career Growth
July 27, 2025
Pricing strategy
9
Pricing psychology
7
AI strategy & adoption
6
- AI products tap labor budgets 10x larger than software budgets — price accordingly from day one.
- A 2x2 of attribution vs. autonomy reveals your optimal pricing model and path to outcome-based pricing.
- Co-creating the ROI model during the POC makes price defence almost impossible to challenge.
Demand and supply tension: the profit formula most founders ignore
KeyPersonOfInfluence
July 6, 2025
Pricing strategy
10
Pricing psychology
6
- Most businesses earn wages because supply accidentally matches demand
- Set an official capacity to deliberately suppress supply
- Double your lead target beyond equilibrium to unlock profit
Pricing pilots, niching down, and the stair-step method
Startups For the Rest of Us
June 10, 2025
Pricing strategy
9
Niche selection
8
Pivoting
6
- Charge for pilots — free ones waste time and remove skin from the game.
- De-risking a niche bet is just hedging; course-correct instead.
- Acquisitions beat builds for learning: skip straight to product-market fit.
Pricing power and innovation as the key drivers of business valuation
Scaling Up with Verne Harnish
May 12, 2025
Pricing strategy
9
Business models
7
- Buffett's top investment criterion: how much can a company charge?
- One business-model innovation unlocks compounding, variable pricing power.
- Fixed pricing leaves a triangle of profit on the table — always.
Product management and pricing flywheel for SaaS founders
Startups For the Rest of Us
February 11, 2025
Pricing strategy
9
Feature prioritisation
7
Pricing psychology
5
- Pricing tied to customer behavior creates self-sustaining expansion revenue.
- Most founders already do product management — they just don't name it.
- A three-step flywheel model reveals which usage metric to charge on.