Finance: Pricing strategy
Showing 72 articles for Finance: Pricing strategy.
SaaS plateaus, freemium traps, and platform risk explained
Startups For the Rest of Us
February 4, 2025
Pricing strategy
9
Pivoting
7
Product-market fit
6
- Freemium converts poorly by design — default to free trials instead.
- A simple formula reveals exactly where your MRR growth will stall.
- Platform risk is never binary — eight levels determine your real exposure.
Why SaaS founders underprice and how to fix it
Rob Walling
February 2, 2025
Pricing strategy
9
Pricing psychology
7
- Lower-priced customers churn at 11% vs. negative 4% for higher-priced ones
- Four psychological fears keep founders from charging what their product is worth
- Raising prices on existing customers is usually right — with the right messaging
Nine money rules the top 1% use to build real wealth
Dan Martell
October 15, 2024
Pricing strategy
8
Identity & self-belief
6
- 33% of millionaires never earned over $100k — habits beat income
- Investing $1.7M in skills returned ~1,000x versus the S&P 500
- Six months of liquid savings turns crises into calm decisions
Dan Martell's complete guide to building a $100M business
Dan Martell
October 1, 2024
Pricing strategy
8
Outsourcing & delegation
8
Hiring & recruitment
7
- Hire people to buy back time, not just to grow headcount
- Private equity and private credit outperform stocks for ultra-wealthy investors
- Your money mindset — not your income — is what keeps you poor
Crowdfunding, pricing, and growth advice from Ring's Jamie Siminoff
How I Built This with Guy Raz
August 22, 2024
Pricing strategy
8
Niche selection
7
Growth hacking
7
- Focus beats breadth: one niche customer beats five half-served ones.
- Ethical sourcing authenticates a brand but flavor closes the sale.
- Only chase certifications when the return clearly outweighs the cost.
SaaS Playbook hits 29,000 sales: channels, royalties, and book lessons
Startups For the Rest of Us
August 13, 2024
Bootstrapping
8
Pricing strategy
6
Hiring & recruitment
6
- Audible takes 75% of every sale — direct beats it on margin
- Access to information was never the barrier to learning to code
- Build onboarding last, once you know the full product gestalt
Cash flow management
YouTube
How to stop giving away margin through discounts and supplier complacency
Cameron Herold
August 3, 2024
Cash flow management
8
Pricing strategy
7
- A 5% early payment discount is almost always bleeding profits unnecessarily
- One phone call to a supplier can unlock 30–35% cost savings instantly
- Raising prices 1–2% has an outsized, often underestimated impact on net profit
How to price B2B software: a practical framework for founders
Y Combinator
July 25, 2024
Pricing strategy
9
B2B sales
6
Pricing psychology
5
- Charge one-third of the value you deliver, not what feels comfortable
- Cost-plus pricing always leads to underpricing — use cost as a floor only
- Price wars destroy everyone; differentiate so comparison is impossible
Cash flow management
YouTube
How proactive leadership navigates inflation and recession
Coaching for Leaders
July 22, 2024
Cash flow management
9
Pricing strategy
7
B2B sales
6
- Managing for cash — not earnings — is the number one inflation discipline.
- Plan to become smaller: cut marginal products, customers, and facilities now.
- Move on pricing early and incrementally; waiting compounds the damage.
Five tactical changes to grow your SaaS after product-market fit
Rob Walling
July 21, 2024
Pricing strategy
9
Iteration & feedback loops
7
Conversion rate optimisation
6
- Pricing is the biggest lever — one number change can unlock overnight growth.
- A cheap, high-churn tier with no upgrades is attracting the wrong customer.
- Proactive customer success can lift demo close rates 2–3x.
Seven key findings from the 2024 State of Independent SaaS report
Startups For the Rest of Us
July 9, 2024
Pricing strategy
8
Business models
7
Growth hacking
6
- No-credit-card free trials deliver 2x the lifetime value.
- Three co-founders grow 2–3x faster than solo or duo teams.
- Enterprise targets grow ~26% monthly; consumers average just 5%.
Testing pricing, lifetime deals, and building for your best customers
Startups For the Rest of Us
June 25, 2024
Pricing strategy
9
Retention & loyalty
6
Business models
5
- Why lifetime deals quietly undermine the SaaS recurring revenue advantage
- How to test pricing without A/B traffic using demos and page swaps
- Acquisition needs breadth; retention demands building everything for one ICP
Why your ecommerce store loses money on every ad
Semrush
May 17, 2024
Unit economics
9
Pricing strategy
6
Growth hacking
5
- Spending more to acquire customers than they spend kills profitability
- Low CAC plus high AOV is the only quadrant where ads scale
- Organic channels have near-zero CAC but require time to pay off
How to price and package expertise for scalable online income
Sunny Lenarduzzi
April 9, 2024
Pricing strategy
9
Business models
7
Content marketing
6
- Charging per hour caps income — productize knowledge instead.
- Price on the client's cost of not having the solution.
- 10 clients at $1,000 beats 103 clients at $97 every time.
Once.com, liquidation preferences, and open source to full-time income
Startups For the Rest of Us
April 2, 2024
Pricing strategy
9
Fundraising & VC
8
- Why one-time software forces you to start from zero every month
- FanDuel sold for $465M — founders got nothing due to liquidation preferences
- A licence paywall turned €750 in donations into a full-time salary