Finance: Pricing strategy
Showing 72 articles for Finance: Pricing strategy.
Cash flow management
Podcast
How SaaS founders should think about inflation and personal investing
Startups For the Rest of Us
December 14, 2021
Cash flow management
9
Pricing strategy
6
- SaaS margins of 85–95% absorb inflation that would destroy thin-margin businesses
- Fixed-rate debt is a hidden inflation advantage — future repayments cost less in real terms
- Gradual rebalancing beats market timing; being right twice is harder than it looks
Salesforce: how a cloud pioneer built a $270 billion CRM empire
Business Breakdowns
October 6, 2021
Pricing strategy
9
Business models
8
Business operating systems
7
- Refusing on-premise deals early was what made the cloud moat unassailable.
- For every $1 Salesforce earns, its ecosystem generates $6 — compounding defensibility.
- Cloud data warehouses are quietly eroding the data gravity Salesforce was built on.
Bootstrapping Models: Scaling, Hiring, and Enterprise Pricing
Startups For the Rest of Us
June 22, 2021
Bootstrapping
9
Hiring & recruitment
7
Pricing strategy
6
- Full-time W2 employees build ownership; contractors suit performance-based roles with clear metrics.
- Lifestyle businesses and ambitious growth require entirely different hiring and capital strategies.
- Enterprise discounts (40%–80%) require research into competitors; differentiation gives pricing power.
Building four income streams toward $1 million in 2021
Silicon Valley Girl
February 13, 2021
Pricing strategy
7
Business models
6
- Batch-producing content months ahead keeps passive income flowing during maternity leave.
- Online courses gross $840K/year but cost over 50% to run.
- Four streams are designed by active-involvement level, not just revenue size.
How to consistently increase gross margins in your business
Cameron Herold
February 7, 2021
Pricing strategy
9
Unit economics
7
Processes & SOPs
5
- Raise prices at least 2–3% every year, minimum.
- Renegotiate supplier costs every six to twelve months — just ask.
- Inventory businesses need gross margin × turns to hit 240 or above.
Gather closes first enterprise deal and relaunches services arm
Startups For the Rest of Us
October 29, 2020
Pricing strategy
9
B2B sales
8
Niche selection
7
- A year-long sales cycle closes — customer-funded features, no margin lost.
- Going upmarket means fewer deals but 3–5x the price per customer.
- Relaunch a services arm with project pricing to survive the cash crunch.
Gather hits $8K MRR and navigates the move up market
Startups For the Rest of Us
October 15, 2020
Pricing strategy
9
Niche selection
8
B2B sales
7
- Raising prices repeatedly with zero pushback confirms the right market.
- Higher-priced customers churn less and require less support.
- Cash burn is the founders' biggest fear despite record growth.
How to raise your rates as a freelance copywriter
Joanna Wiebe
May 2, 2020
Pricing strategy
9
Automation & tools
6
Identity & self-belief
5
- You set your rates, or your clients do — no middle ground
- Track every project minute to find your real hourly rate
- Six income streams copywriters can add beyond client work
Startup pricing fundamentals: strategy, segmentation, and optimisation
Y Combinator
September 6, 2019
Pricing strategy
10
Pricing psychology
7
Business models
6
- Pricing beats acquisition and retention as your highest-leverage growth lever.
- Early adopters buy on benefits, not price — undercharging signals risk.
- Raise prices by 5% until you're losing 20% of deals.
How wealthy people think about money
StoryBrand With Donald Miller
June 18, 2019
Pricing strategy
9
Goal setting
6
- Wealthy people work to buy assets, not to spend income
- Invest 10% of earnings in things that pay you passively
- Reinvesting passive returns accelerates wealth compounding dramatically
Why startups should charge more, not less
Y Combinator
May 31, 2019
Pricing strategy
9
Product-market fit
6
Business models
5
- Undercharging by 10–100x is the most common early pricing mistake
- Competing on price hides whether anyone actually wants your product
- DoorDash, Airbnb, Dropbox — big winners charged a premium, not a discount
How Alan Weiss built a million-dollar solo consulting practice
Noah Kagan
April 19, 2019
Pricing strategy
9
Prospecting & outreach
7
Identity & self-belief
6
- Charge for results, not time — most consultants leave money on the table
- Language and self-esteem are the real barriers to high fees
- No office, no staff: 90% of revenue kept by staying lean