Finance: Pricing strategy
Showing 72 articles for Finance: Pricing strategy.
Three go-to-market principles behind DailyKarma's 200% ARR growth
TK Kader
December 22, 2022
Pricing strategy
9
Funnels
7
Identity & self-belief
5
- 4x pricing increases raised win rates and cut churn simultaneously.
- Narrowing ICP to a precise customer profile unlocks faster, cleaner growth.
- Founder confidence — 'swagger' — is a measurable sales and pitch asset.
Pricing strategy for product teams: five lessons from Madhavan Ramanujam
Lenny's Podcast Product Career Growth
December 8, 2022
Pricing strategy
9
Pricing psychology
8
Customer discovery
6
- Validate willingness to pay before building, not after launching.
- How you charge (model) matters more than how much you charge.
- Behavioral tactics like decoy pricing can lift revenue without changing product.
Four ways to break through any SaaS revenue plateau
Rob Walling
November 28, 2022
Pricing strategy
8
Product-market fit
7
Growth hacking
6
- Calculate your exact plateau ceiling before you hit it.
- Churn is the death of SaaS — fix the root cause, not the symptom.
- Pricing is your biggest lever; most founders undercharge at launch.
SaaS pricing strategy: three principles that shape your entire go-to-market
TK Kader
November 27, 2022
Pricing strategy
9
Business models
7
Pricing psychology
5
- Undercharging is the most common mistake that silently caps growth.
- Your price determines whether you can afford a sales team or need PLG.
- Higher margins create a marketing flywheel competitors on low prices cannot match.
B2B vs B2C SaaS: why the economics are not even close
Rob Walling
October 31, 2022
Unit economics
9
Business models
8
Pricing strategy
6
- B2C SaaS requires 165,000 visitors to reach 1,000 customers
- B2B charges 10x more with a fraction of the churn
- A dual prosumer-plus-business funnel combines reach with high revenue per account
How to turn skills into financial freedom: a five-step formula
Sunny Lenarduzzi
October 25, 2022
Pricing strategy
9
Cash flow management
8
Business models
7
- Your financial freedom number is smaller than you think
- Price on the cost of your client's problem, not your time
- Knowing your exact client target eliminates the need to hustle
SaaS pricing fundamentals: expansion revenue, ARPC, and raising prices
Rob Walling
September 8, 2022
Pricing strategy
9
Pricing psychology
7
Business models
5
- Higher-paying customers churn at a fraction of the rate of low-paying ones.
- ARPC beats LTV for bootstrappers — you can't wait 8 years for payback.
- A pre-announced price increase with clear justification drives more trials, not fewer.
How to achieve financial freedom as a bootstrapper
Startups For the Rest of Us
August 30, 2022
Bootstrapping
9
Pricing strategy
5
Work-life balance
5
- Why the 4% retirement rule is dangerously outdated today
- Save 20x gross income — you can't game it by slashing expenses
- How to negotiate a severance instead of quitting your job
Five SaaS pricing models ranked by real-world adoption
Rob Walling
June 27, 2022
- Monthly billing used by nearly half of all SaaS companies
- Annual upfront pricing generates cash to reinvest in growth
- Revenue share on GMV is a growing model beyond subscriptions
Ten avoidable mistakes SaaS startups make
Rob Walling
June 20, 2022
Pricing strategy
7
MVP & prototyping
7
Equity & cap tables
6
- Under-pricing signals low quality — businesses pay more for better results
- Speed is your edge over incumbents; slow execution wastes it
- SaaS compounds slowly — plan for years, not months
SaaS pricing strategy: three principles to raise prices and accelerate growth
TK Kader
June 5, 2022
Pricing strategy
9
Pricing psychology
6
- Low prices signal low value — most SaaS founders are actively hurting themselves.
- Structure pricing across packaging, price point, and terms before touching numbers.
- Lead every pricing conversation with the buyer's ROI, not the feature list.
When and why to start charging your users
Y Combinator
June 1, 2022
Pricing strategy
9
Product-market fit
7
Business models
6
- Free users mask whether anyone will actually pay you
- Pricing can change anytime — perfectionism is just fear
- Not charging enterprise prospects signals you might not survive
How to run an AppSumo lifetime deal for early-stage SaaS
Rob Walling
February 28, 2022
Pricing strategy
8
Business models
7
Processes & SOPs
6
- Lifetime deals only work if your marginal support cost is near zero
- DocSketch netted $41k from 2,799 buys with a 10% refund rate
- Viral components and SMB reach can outweigh the no-recurring-revenue trade-off
Five business functions every SaaS founder must master
Dan Martell
February 21, 2022
Pricing strategy
9
Customer discovery
8
Pricing psychology
6
- Upsells at acquisition let you outspend competitors for customers.
- Cutting time-to-first-value from 14 days to 3 drives compounding growth.
- Pricing is the highest-ROI lever founders are most afraid to pull.
YouTube AdSense revenue across three channels with 7M subscribers
Silicon Valley Girl
January 13, 2022
Pricing strategy
9
Growth hacking
5
- Audience geography beats view count for YouTube CPM revenue.
- Shorts drove 580K subscribers but earned almost nothing directly.
- Total 2021 AdSense across three channels: $240K before taxes.