Marketing: Competitive analysis
Showing 5 articles for Marketing: Competitive analysis.
Competitive analysis
YouTube
How to run a SWOT analysis using Semrush data
Semrush
June 7, 2024
Competitive analysis
8
Niche selection
7
Customer discovery
5
- Semrush replaces costly, outdated industry reports for free
- Low market consolidation signals a viable small-budget entry point
- Each SWOT quadrant needs one concrete action or it's useless
Competitive analysis
YouTube
How to analyse competitor traffic sources beyond Google
Semrush
April 26, 2024
Competitive analysis
9
Growth hacking
6
- Referral sources reveal exactly which sites you should target for links
- High direct traffic signals a brand people bookmark — worth noting
- Top Pages shows why competitors earn traffic, not just where it comes from
Competitive analysis
YouTube
How to find and track your online SEO competitors
Semrush
April 22, 2024
Competitive analysis
9
SEO
8
- Your real competitors are whoever ranks for your keywords — not just business rivals
- Position tracking filters competitor data to only your most important keywords
- Top 5 filter reveals true head-to-head rivals, cutting irrelevant noise
SEO strategy basics: moving beyond tactics
Semrush
February 1, 2024
SEO
9
Competitive analysis
7
Business models
5
- Tactics are copiable; only strategy creates defensible competitive advantage.
- Five elements every SEO strategy needs, from goal-setting to key insights.
- How competitive data reveals unexpected markets worth prioritising.
How to uncover your competitors' Google PPC ads using Ahrefs
Ahrefs
October 28, 2015
Paid ads
9
Competitive analysis
7
- Keywords competitors pay for already signal proven buyer intent.
- See every ad variant rivals run and which page each drives traffic to.
- High keyword investment on one page reveals the heart of their funnel.