Strategy: Vision & mission
Showing 102 articles for Strategy: Vision & mission.
Why vision statements fail and how vivid vision fixes alignment
Cameron Herold
May 10, 2026
Vision & mission
9
Communication
7
Goal setting
5
- Buzzword vision statements are ignored — even by the CEO who wrote them
- A 4-page written 'vivid vision' lets every employee read the founder's mind
- One founder used it to grow from $100M to $506M in three years
From trapped founder to lifestyle entrepreneur using personal brand
KeyPersonOfInfluence
April 19, 2026
Vision & mission
8
Identity & self-belief
7
Delegation
5
- One GM hire is all that stands between nightmare and dream
- Your 'law of least effort' is the only content strategy you need
- High-value partnerships arrive uninvited once your foundation is built
What the soul of a business is and why it dies
Scaling Up with Verne Harnish
April 10, 2026
Vision & mission
9
Culture building
6
- The soul is the 'how', not the 'why' — most founders miss it
- Private equity kills the soul without knowing what it destroyed
- Apple 10x'd post-Jobs because he named and transferred the soul
Why competence is no longer a competitive advantage in the AI era
Alex M H Smith
April 2, 2026
Vision & mission
9
Identity & self-belief
6
Branding
5
- AI commodifies competence — the new floor, not an edge
- Charismatic businesses create desire that didn't exist before
- Four traits no AI can generate: conviction, risk, expression, change
Why "Painted Picture" became Vivid Vision
Cameron Herold
March 16, 2026
Vision & mission
9
Long-term planning
6
- "Painted picture" made people think of vision boards, not strategy.
- Vivid Vision: a 3–4 page written description of your company in 3 years.
- The concept came from an Olympic coach, not Cameron Herold.
The four core skills every SaaS founder must have
Rob Walling
March 15, 2026
Vision & mission
9
Delegation
8
Outsourcing & delegation
7
- Missing even one of four skills creates a hard ceiling on growth
- Outsourcing dev early almost always results in technical debt and stagnation
- Marketing strategy can't be delegated until 1–2M ARR — even then, collaboratively
Business leaders navigating disruption, AI ethics, and media consolidation
Masters of Scale
March 3, 2026
Vision & mission
9
Resilience & grit
7
Management
6
- A value isn't a value until you're willing to lose something for it.
- AI layoffs may be structural disruption, not one-to-one job replacement.
- Media power is shifting to billionaires whose journalism commitments remain unproven.
Amazon's Rise to Number One Is Driven by Organisational Soul
Scaling Up with Verne Harnish
February 27, 2026
Vision & mission
9
Culture building
8
- Amazon overtook Walmart through maniacal customer obsession, not scale.
- Founders returning to Google and Starbucks each triggered a trillion-dollar rebound.
- Soul — the 'how' behind purpose — is the compounding advantage that lasts.
How Unrivaled is rebuilding women's basketball from a clean slate
Masters of Scale
February 24, 2026
Business models
9
Branding
7
Vision & mission
6
- Player equity turns athletes into invested brand partners, not just competitors
- No city teams, no legacy rules — the clean slate is the competitive advantage
- Sponsors get to do what they were told was impossible in traditional sports
Designing offices people want to visit: lessons from Gensler's co-CEOs
Masters of Scale
December 11, 2025
Vision & mission
9
Management
7
Automation & tools
6
- Why offices must be destinations, not obligations, post-COVID
- Co-leadership works when trust replaces hierarchy at every level
- Buildings cause 40% of carbon — Gensler is redesigning the materials
How to build a mission your team and customers will rally around
StoryBrand With Donald Miller
December 8, 2025
Vision & mission
9
Communication
6
Branding
5
- Most leadership teams cannot agree on their own company's purpose.
- Frame your mission as a 'philosophical problem' — the injustice you exist to fix.
- Talking to 100 real customers reveals your purpose faster than any strategy session.
How AI and automation are pushing small businesses out of viable work
KeyPersonOfInfluence
December 7, 2025
Business models
9
Vision & mission
7
AI strategy & adoption
6
- AI is doing to professional services what outsourcing did to manufacturing
- Mid-tier legal, accounting, and consulting jobs are next to be automated
- Factory-one survival means IP, global reach, and location-independent operations
Why most business strategies are just goals in disguise
Alex M H Smith
November 21, 2025
Vision & mission
9
Communication
6
- Goals tell you what you want; strategy is the unique move to get there.
- Markets reward the most different solution, not the objectively best one.
- Your existing quirks and differences are the fastest route to real strategy.
How a vivid vision document aligns your entire company
Cameron Herold
November 5, 2025
- A 4–5 page written future-state description your whole team can act on
- Share it with everyone — staff, suppliers, customers, lawyers
- Vision without execution is hallucination — writing it isn't enough
Saying No as a Business Strategy: How Fewer Commitments Drive More Revenue
Silicon Valley Girl
October 23, 2025
Vision & mission
9
Productivity & habits
8
Communication
6
- Saying no to smaller deals doubled revenue by freeing capacity for bigger brands.
- Each interruption costs 23 minutes of refocus — notifications kill deep work.
- Separating your public persona from yourself makes criticism easier to act on.