Strategy: Vision & mission
Showing 102 articles for Strategy: Vision & mission.
Why most creators don't need a YouTube channel yet
Sunny Lenarduzzi
March 15, 2022
Vision & mission
9
Content marketing
6
Customer discovery
5
- Content before business clarity is putting the cart before the horse.
- All you need: one message, one offer, one client, one traffic source.
- Unfocused content creation is often subconscious self-sabotage.
How to find your business purpose through conversation
Bill Gallagher
February 7, 2022
Vision & mission
8
Culture building
5
- Your business already has a purpose — the right questions reveal it.
- Pair walks outside unlock deeper answers than boardroom exercises.
- Distilling shared themes turns personal conviction into a company purpose.
Leading a retail brand through pandemic disruption: lessons from Crate & Barrel's CEO
Masters of Scale
December 16, 2021
Vision & mission
9
Supply chain
8
Branding
7
- Flexibility over control drove record growth during peak COVID uncertainty
- Crate & Barrel was rebooted from a nostalgia brand into a purpose-led home retailer
- Labour disruption rivals supply chain disruption — trust is the only fix
Deborah Westphal on building human-centric businesses for an uncertain future
Bill Gallagher
August 4, 2021
Vision & mission
9
Culture building
8
Business models
6
- Shareholder primacy is being replaced by a broader stakeholder responsibility
- Ignoring downstream impacts — water, waste, supply chains — is no longer viable
- Businesses fixated on their product, not the problem, eventually run out of road
How to craft a vivid vision that aligns and focuses your company
Bill Gallagher
June 23, 2021
Vision & mission
10
Communication
6
- A written three-year vision filters distractions better than any strategy.
- Your team forgets 97% of what you said within a month.
- Keep team members out of drafting — they kill ambitious thinking.
Why 10x thinking makes doubling your business easier
Bill Gallagher
June 15, 2021
Vision & mission
8
Goal setting
7
- 2x targets keep you tweaking; 10x forces a total rethink
- A BHAG reframes doubling as a near-term byproduct, not the goal
- Pair the BHAG with a Vivid Vision to own a category in 3–5 years
Five essential moves for post-pandemic success
Masters of Scale
May 29, 2021
Vision & mission
8
Management
7
Resilience & grit
6
- Shift from survival mindset to growth thinking before crisis fully ends.
- Tighten mission focus to rally teams and drive alignment decisions.
- Double down on pre-crisis strengths, not temporary crisis-driven opportunities.
How to set a BHAG that truly inspires your team
Bill Gallagher
November 24, 2020
Vision & mission
9
Culture building
6
Motivation
5
- A real BHAG must demand transformation, not just more of the same
- Financial goals fail to inspire anyone outside the ownership group
- Tie your BHAG to purpose and what your business does best
Building an ironclad brand: strategy as a leadership and growth tool
Bill Gallagher
March 11, 2020
Vision & mission
9
Branding
8
Culture building
6
- Brand is the meaning you own in customers' minds, not your logo.
- Table-stakes claims like 'we relieve pain' cannot differentiate you.
- One governing brand idea aligns culture, recruiting, and customer promise.
Scout and scale: how to solve impossible challenges by finding who's already done it
Masters of Scale
December 13, 2019
Vision & mission
9
Management
7
Processes & SOPs
6
- Why 'not invented here' syndrome is an ego trap that kills scale
- Google Maps was built from three acquisitions — not one line of in-house code
- A $350M government saving by refusing to reinvent existing software
Business operating systems
YouTube
How customers, soul, and stakeholder balance drive scaling up
Bill Gallagher
September 19, 2019
Business operating systems
9
Culture building
7
Vision & mission
6
- Customers disrupt markets by fixing activities that drive them crazy
- Organizational soul dies as you scale — purpose, connection, and employee voice must be actively restored
- Balancing customers, employees, and stakeholders outperforms shareholder-first firms by 7–10x
When to apply to Y Combinator: the only two things that matter
Y Combinator
May 16, 2019
Vision & mission
7
Fundraising & VC
7
- No traction or revenue needed — just a team and an idea.
- 25–50% of YC batches are funded at the idea-only stage.
- Rejection isn't final; more progress and reapplying works.
How to create a painted picture for your business future
Bill Gallagher
December 26, 2018
Vision & mission
10
Culture building
6
Goal setting
5
- Write where you're going before deciding how to get there
- A vivid destination splits believers from non-believers — intentionally
- Declarative language beats resolutions: state the future as already real
Marc Andreessen's startup and career advice from his blog archive
Founders
December 11, 2018
Business models
9
Career planning and opportunity
7
Vision & mission
6
- Market beats team and product every time — without exception
- Treat your career as a risk portfolio, not a plan
- Edison didn't recognise the phonograph's value for months after inventing it
How Paul Buchheit thinks about building $100 billion companies
Y Combinator
October 24, 2018
Vision & mission
8
Product-market fit
7
Identity & self-belief
5
- $100B companies ride an exponential change — they don't create it
- Too much funding before product-market fit kills startups, not saves them
- Start with 100 obsessed users; broad mediocrity can't be converted at scale