Marketing: Copywriting
Showing 344 articles for Marketing: Copywriting.
How to survive and grow in agency copywriting and brand work
Matthew Volkwyn
May 14, 2026
Branding
8
Business models
7
Copywriting
6
- Consistent 6/10 delivery beats sporadic brilliance for agency survival.
- Direct response only reaches 10–15% of any market — brand gets the rest.
- Your community adopts your brand behaviors and performs them for you.
How copywriters build real skills, clients, and confidence without templates
Matthew Volkwyn
May 7, 2026
Copywriting
9
Prospecting & outreach
8
Identity & self-belief
7
- AI widens the creativity gap that swipe culture already opened
- Build your own funnel first — market feedback beats any course
- Offer speculative work like Halbert: write it free, get paid on results
How Ron Lynch scaled GoPro from $600K to $600M using identity marketing
Matthew Volkwyn
April 30, 2026
Branding
9
Copywriting
7
Growth hacking
6
- Selling bravery, not cameras, is what made GoPro explode.
- Turning customers into unpaid media channels drives zero-cost acquisition.
- AI is eating copywriters — strategy is the only defensible career move.
Why copywriting gurus water down the real price of success
Matthew Volkwyn
April 26, 2026
Copywriting
9
Productivity & habits
6
Prospecting & outreach
5
- Gurus repackage others' ideas and sell results without the real cost.
- Volume and self-evaluation beat courses, coaching, and inspiration.
- Big ideas come from library books, not invented mechanisms or frameworks.
How AI is making marketing average — and the third way out
Neil Patel
April 10, 2026
Copywriting
9
AI tools & automation
7
- AI produces statistical averages — killing brand distinctiveness at scale
- Use AI for early-stage exploration, not to generate finished output
- The real edge is human taste: spotting the one idea worth building
Writing control-beating copy: research, angles, and direct response fundamentals
Matthew Volkwyn
March 26, 2026
Copywriting
10
Pricing psychology
6
- Deep product research — not writing skill — is what separates controls from generic copy.
- The same product becomes a new control by repositioning around a different problem or audience.
- Health buyers crave control over their future; hope consistently outperforms fear-only messaging.
How elite financial copywriters stay competitive in volatile markets
Matthew Volkwyn
March 19, 2026
Copywriting
9
Vision & mission
6
- 70-80% of top promotions hit $1M+ by starting with the investment thesis
- Financial copy has no evergreen shelf life — markets shift faster than templates
- AI amplifies your existing skill level; it cannot replace the skill itself
How to communicate your value proposition as an early-stage founder
How I Built This with Guy Raz
March 19, 2026
Copywriting
9
Customer discovery
8
Branding
7
- Lead with the problem your product solves, not the product itself.
- Tactile or unfamiliar products need demos — or copy that does the same job.
- Your first hire should fill your weakest skill gap, not mirror your strengths.
Content marketing
YouTube
Five writing and marketing trends reshaping how brands get found
Joanna Wiebe
March 19, 2026
Content marketing
9
SEO
7
Copywriting
6
- AI has swallowed the mid-funnel — your website traffic won't recover
- CEO ghostwriting is the highest-paid writing opportunity right now
- Brand voice that AI can't summarise is your last email advantage
Writing in voice: the copywriter's highest-leverage skill
Matthew Volkwyn
March 12, 2026
Copywriting
10
Deep work & focus
8
AI tools & automation
6
- Why voice work commands premium rates and makes you nearly irreplaceable
- Building a real mental model — not just a style guide — for any client
- A ghost-written memoir reaches more of the market than a tactical book ever will
Conversion rate optimisation
YouTube
Why most websites fail to convert despite adequate traffic
Neil Patel
March 12, 2026
Conversion rate optimisation
9
Copywriting
7
- Visitors leave in 10 seconds if they can't answer: is this for me?
- Your value proposition is probably buried below where most people stop scrolling.
- Matching page content to traffic source intent drives the biggest conversion gains.
Nine psychology-backed writing triggers that move buyers through the funnel
Joanna Wiebe
March 12, 2026
Copywriting
9
Closing techniques
7
- Why vague headlines lose readers before they finish the first line
- One boring sentence kills a buyer's biggest objection faster than a paragraph
- Overwhelming proof triggers suspicion — one perfect proof point wins instead
Use AI prompts and story structure to convert more customers
StoryBrand With Donald Miller
March 9, 2026
Copywriting
9
AI tools & automation
7
- Lead with the customer's problem, not your company's history.
- A seven-element story formula transforms any copy into a conversion engine.
- AI tools execute the StoryBrand framework on existing copy in minutes.
Seven writing careers that can generate serious income
Joanna Wiebe
March 5, 2026
Copywriting
8
B2B sales
7
Content marketing
6
- Sell solved revenue problems, not hours — that's the only ceiling-breaker
- Retainers plus performance bonuses can turn one funnel into $20K/month
- Screenwriting requires a separate income foundation to survive long enough to win
How one repeated message won New York City's mayoral race
StoryBrand With Donald Miller
March 3, 2026
Copywriting
8
Vision & mission
6
- One phrase, unchanged from launch to victory, beat a $60M rival
- People don't move left or right — they move toward clarity
- Empathy only works if your lived experience proves it