Finance: Pricing strategy
Showing 72 articles for Finance: Pricing strategy.
Equity & cap tables
Podcast
Revenue vs. profit multiples, pricing cuts, and cap table basics
Startups For the Rest of Us
February 27, 2024
Equity & cap tables
9
Pricing strategy
8
Unit economics
8
- Buyers switch from profit to revenue multiples only above ~$1.5M ARR
- Price cuts are warranted when churn and lost deals both cite cost
- Unvested co-founder equity can make your company unfundable overnight
Buying a first US property as an immigrant: Hawaii Airbnb strategy
Silicon Valley Girl
January 12, 2024
Pricing strategy
9
Niche selection
8
Bootstrapping
6
- Renting a $4M home for $8K beats a $25K mortgage every time
- AirDNA 98/100 score drove the Hawaii short-term rental choice
- Passive real estate income as a hedge against volatile creator earnings
B2B SaaS growth: using add-ons to drive net revenue expansion
TK Kader
December 31, 2023
Pricing strategy
9
Business models
8
Retention & loyalty
6
- Churn is inevitable — expansion revenue is how you grow past it
- 110% net revenue retention means churned customers are fully replaced by upgrades
- Three add-on types: usage pricing, higher-tier plans, services and training
Four secrets to creating an online course that actually sells
Sunny Lenarduzzi
November 14, 2023
Pricing strategy
8
Business models
7
Niche selection
7
- Broad topics kill sales — one specific transformation drives consistent revenue.
- Undercharging repels serious clients and caps your income ceiling.
- Client results beat sales skills: build a program that works, proof follows.
Pricing is the fastest lever for SaaS growth
Rob Walling
November 12, 2023
Pricing strategy
9
Pricing psychology
6
- Most SaaS founders are underpriced — often by 10x or more
- A 50% price increase can grow MRR by 70%, as one case study shows
- Higher prices unlock marketing channels impossible at low contract values
Three SaaS pricing strategies to increase MRR
TK Kader
October 29, 2023
Pricing strategy
9
Pricing psychology
7
- Higher prices signal more value — conversion rates often rise, not fall.
- Usage-based pricing removes flat-fee friction for mid-market buyers.
- Capital-rich buyers will pay 2.5x more just to skip the onboarding work.
Lifetime plans, landing page validation, and copycat apps: founder Q&A
Startups For the Rest of Us
August 8, 2023
Pricing strategy
9
Product-market fit
7
Niche selection
6
- Lifetime pricing destroys SaaS economics — subscriptions almost always win.
- Landing pages test your hook and channel, not product-market fit.
- Copycat apps only work if you have a clear distribution or quality advantage.
Three SaaS pricing strategies to increase MRR
TK Kader
August 6, 2023
Pricing strategy
10
Pricing psychology
6
- Being the cheapest option actively loses deals in B2B SaaS.
- Annual contracts cut churn and front-load cash for reinvestment.
- Pro tiers and paid onboarding raise ACV without changing win rates.
Pricing strategy, idea validation, and SaaS career advice from Rob Walling
Startups For the Rest of Us
April 4, 2023
Pricing strategy
9
Customer discovery
7
Pricing psychology
6
- Zero churn at B2B often means you're undercharging, not thriving.
- Seat-based pricing only works when each login shows different data.
- Enterprise deals below $25k–$35k rarely justify procurement overhead.
How to build a recurring annual price increase into your SaaS
Startups For the Rest of Us
January 31, 2023
Pricing strategy
9
Pricing psychology
6
Long-term planning
5
- Small annual increases beat large infrequent ones — always.
- Inactive customers self-select out, keeping your MRR honest.
- The annual deadline gives sales a genuine, non-fake urgency trigger.
Five SaaS pricing strategies to increase revenue without new features
Dan Martell
January 16, 2023
Pricing strategy
10
Business models
5
- Experienced acquirers change pricing first — not the product
- Feature usage data reveals which capabilities belong in top tiers
- Upsells via partner bundles add near-pure profit with no new code
How to price your B2B product: avoid the three most common mistakes
Lenny's Podcast Product Career Growth
January 12, 2023
Pricing strategy
10
Iteration & feedback loops
7
Automation & tools
5
- Pricing improvements drive 4x the revenue impact of acquisition gains.
- Evernote users paid out of guilt — a sign the free tier was too generous.
- Hybrid usage-based models beat pure seat or pure consumption pricing.
How to price your online course using value-based pricing
Sunny Lenarduzzi
January 10, 2023
Pricing strategy
9
Pricing psychology
7
- Lower prices need more buyers — and more buyers exhaust you.
- A five-step formula turns your skillset into a defensible premium price.
- Transformation sells; information doesn't — specificity closes the gap.
How expansion revenue creates net negative churn in SaaS
Rob Walling
January 9, 2023
Pricing strategy
9
Product-market fit
6
- MRR grows even in months when you add zero customers
- Value metrics auto-upgrade customers as their usage grows
- 4% net negative churn at $100k MRR adds ~$240k in enterprise value
Handling project-based churn, MVP feedback strategy, and hiring thinkers
Startups For the Rest of Us
December 27, 2022
Pricing strategy
8
MVP & prototyping
7
Hiring & recruitment
6
- Annual-only pricing can eliminate project-based churn as a recurring problem.
- Start MVP feedback with your owned audience before expanding to new segments.
- Job title signals the thinking level required — match description bullets accordingly.