Strategy: Niche selection
Showing 224 articles for Strategy: Niche selection.
Three principles for growing a micro-SaaS business
TK Kader
August 14, 2022
Niche selection
9
Iteration & feedback loops
7
Copywriting
7
- Why a 'little big niche' beats broad markets for micro-SaaS
- No daily use case means users cancel and spreadsheets win
- Value propositions must tie to desired outcomes, not features
Building and launching products: lessons from Product Hunt's founder
Lenny's Podcast Product Career Growth
August 7, 2022
Niche selection
9
MVP & prototyping
7
Fundraising & VC
6
- Launching has six distinct goals — customer acquisition is just one
- Expanding horizontally killed Product Hunt's growth; go deep, not wide
- Momentum is reflexive: shipping culture spreads, stagnation spreads equally
How to create less content and grow your business
Sunny Lenarduzzi
July 26, 2022
Niche selection
9
Content marketing
8
Productivity & habits
6
- Each video is worth $100k when you publish 25 instead of 365.
- 25 leads a month is enough — most founders chase reach they don't need.
- Authenticity and longer content attract buyers; polish attracts drive-bys.
Three mistakes founders make with ideal customer profiles
TK Kader
July 3, 2022
Niche selection
9
Customer discovery
5
- Most ICPs fail because they're wish lists, not data-backed decisions.
- Too broad or too narrow — finding the sweet spot is a deliberate skill.
- ICP must feed a live cycle: messaging, testing, iteration — not a one-time doc.
How to pick an uncopyable niche grounded in your own story
Sunny Lenarduzzi
June 28, 2022
Niche selection
9
Branding
7
Customer discovery
6
- Broad niches make you invisible — yours must come from your story
- One ideal client, one tipping point, one transformation: the only formula
- A fill-in-the-blank exercise turns your lowest moment into a niche
Three principles to build a scalable SaaS go-to-market strategy
TK Kader
June 19, 2022
Niche selection
9
Content marketing
8
Vision & mission
5
- Why skipping strategy and starting with activities kills GTM results
- ICP specificity is the multiplier for every downstream GTM action
- The Broadway show: consistent weekly activity beats random execution
Three principles for building your first SaaS business
TK Kader
June 12, 2022
Niche selection
9
Product-market fit
7
- Start micro: niche scope gets traction faster than building big.
- Market urgency matters more than how good your product is.
- Domain knowledge in your target market dramatically raises success odds.
April Dunford on product positioning, segmentation, and sales optimization
Lenny's Podcast Product Career Growth
June 9, 2022
Niche selection
9
Branding
7
B2B sales
6
- Position against status quo and alternatives, not just competitors—40% of deals lost to no decision.
- Map differentiated capabilities to value themes, then target customers who care most about that value.
- Champion persona drives the deal; arm them to sell IT, procurement, and the economic buyer.
Nine rules for growing an online course business to eight figures
Sunny Lenarduzzi
May 31, 2022
Niche selection
9
Growth hacking
8
Prospecting & outreach
7
- Why a small, focused audience outperforms chasing mass reach
- Warm audiences are a false positive — build consistent new lead flow
- Don't blame marketing until your offer and ideal client are airtight
Three strategies for non-technical founders starting a software business
Dan Martell
May 23, 2022
Niche selection
8
Customer discovery
6
Identity & self-belief
5
- Failure still builds valuable, marketable skills worth pursuing
- A technical friend protects you and can become your co-founder
- Pre-sell before building — demand risk beats product risk every time
Arena Show Part II: Brooks Running and the Power of Focus
Acquired
May 16, 2022
Niche selection
9
Case studies
8
Business models
7
- CEO bet entire company on runners only, cut all other products, tripled revenue in decade
- Building moat through relentless execution: premium margins, supply chain control, brand focus
- Warren Buffett recognized the model and gave Brooks complete independence to scale globally
How to build an effective Ideal Customer Profile for SaaS growth
TK Kader
May 1, 2022
Niche selection
9
Growth hacking
5
- Multiple ICPs mean no ICP — commit to one or fail to focus
- Think 'initial' customer profile, not total addressable market
- Win rate, churn, and urgency reveal where the real heat is
10 things to quit in your business to earn more and work less
Sunny Lenarduzzi
April 19, 2022
Niche selection
9
Resilience & grit
8
Outsourcing & delegation
7
- One program, one platform beats diversified attention every time.
- Application-only enrollment transforms client culture and results.
- Burnout reset: self-worth detached from busyness enables sustainable growth.
Go-to-market strategy lessons from Marketo, HubSpot, and Eloqua
TK Kader
March 27, 2022
Niche selection
9
Case studies
7
Branding
5
- Same category, different segments: why all three companies won without competing head-on
- Your manifesto shapes which customers self-select — and which ones leave
- Growth stalls at $10M+ usually mean you failed to up-level your ICP
How narrowing your ideal client tripled revenue in 18 months
KeyPersonOfInfluence
March 16, 2022
Niche selection
9
Prospecting & outreach
7
Case studies
6
- Picking one ideal client type unlocked a 3x revenue jump.
- A targeted campaign landed his single highest-value client ever.
- Clarity, not more effort, was the real growth lever.