Strategy: Niche selection
Showing 224 articles for Strategy: Niche selection.
How to Choose a Freelance Copywriting Niche Without Going Too Narrow
Joanna Wiebe
June 7, 2020
Niche selection
9
Prospecting & outreach
6
- Over-niching collapses your market and kills referral-driven growth.
- Pick one broad category — copy type or client type, not both.
- Market size and demand frequency should drive the decision, not gut feel.
23 side hustles you can start today with no upfront cost
Noah Kagan
April 8, 2020
Niche selection
7
Motivation
6
- Start free, ask for a referral — momentum follows action
- Take 5% of savings found reviewing anyone's bills
- Sell people's unwanted stuff on eBay and split the money
Building an AR startup in an emerging technology market
Y Combinator
August 28, 2019
Niche selection
8
Fundraising & VC
7
Case studies
6
- AR is in the installation phase — bet on infrastructure, not apps
- Three hardware laws explain why AR's commercial moment is arriving now
- Immigrant resilience and independent-thinking investors are the real founder edge
How to win at eCommerce: differentiation, pricing, and curation
Noah Kagan
February 7, 2018
Niche selection
8
Pricing strategy
6
MVP & prototyping
5
- Amazon will clone your product if it sells — so don't be generic
- Middle-ground pricing gets squeezed out; own cheap or premium
- Curation beats search overload when Amazon has 10 million listings
How to find business ideas and build early career momentum
Noah Kagan
December 6, 2017
Niche selection
8
MVP & prototyping
8
Networking
6
- Running many small experiments beats waiting for the perfect idea
- Target fast-growing small companies — they're accessible and need you
- Geography and events beat job titles for building a real network
Competitive analysis
YouTube
How SanDisk Competed Against Apple in the MP3 Market
Noah Kagan
September 6, 2017
Competitive analysis
10
Niche selection
9
Business models
6
- SanDisk became the world's second-largest MP3 player behind Apple.
- Microsoft's Zune failed by copying Apple's price and positioning.
- Win by owning segments a dominant player ignores, not their turf.
Tim Ferriss on starting a business: keep it simple
Noah Kagan
August 25, 2017
Niche selection
8
Content marketing
6
Identity & self-belief
5
- Build 1,000 true fans — not a broad, unfocused audience
- Own your platform; don't depend on social networks
- Changing your geography may be the fastest growth lever
How Israel built a startup culture punching far above its weight
Noah Kagan
July 28, 2017
Niche selection
7
Culture building
6
Case studies
5
- Military service gives every top recruit a real-world programming crash course.
- Existential threat forced intelligence leverage — and created a tech powerhouse.
- Radical directness cuts feedback loops that waste hours in Western workplaces.
Stop planning, start selling: how to launch a side hustle today
Noah Kagan
July 11, 2017
Niche selection
8
Prospecting & outreach
7
Motivation
6
- Solve problems only when they actually appear, not upfront.
- Your unfair advantage is what you already know or can access.
- Your first product doesn't define your business — just start selling.
10 real-world business ideas from everyday problems
Noah Kagan
April 26, 2017
Niche selection
8
Customer discovery
6
- Your own daily frustrations are the best source of business ideas.
- Personal service businesses — resale, styling, trip planning — are wide open.
- SaaS products are oversold but under-implemented; setup consulting pays.
Four questions to validate and start any business
Noah Kagan
March 6, 2017
Niche selection
7
Prospecting & outreach
6
Processes & SOPs
5
- Validate that people will pay before building an audience
- Constraint is creativity: make money this week, not someday
- One weekly habit compounds more than occasional bursts of effort
Surge: positioning your business in front of market waves before they peak
Bill Gallagher
December 30, 2016
Niche selection
9
Product-market fit
7
- By the time a trend feels hot, it's already too late to enter.
- Five-step SURGE process turns market timing from luck into method.
- Expanding beyond your core community risks losing the fans who built you.
Finding your inside advantage: a four-step growth discovery framework
Bill Gallagher
December 30, 2016
Niche selection
9
Branding
9
Business models
7
- Your competitive advantage already exists inside your business — find it.
- Define your core customer in 15 words or fewer, not demographics.
- Owning one thing beats standing for many — BMW proves it.
How to build a brand promise using the Attribute Map
Bill Gallagher
December 30, 2016
Niche selection
9
Branding
8
Customer discovery
6
- Stop delivering what customers want; deliver what they need.
- Disinvesting at the bottom of the map funds improvements at the top.
- A brand promise must be unique, measurable, and fill a real need.