Strategy: Niche selection
Showing 224 articles for Strategy: Niche selection.
How to compete when your market doesn't search online
Dan Martell
March 7, 2022
Niche selection
9
Growth hacking
8
Processes & SOPs
6
- Target competitors' customers using technology scrapers, not ads
- CAC payback under 90 days lets you grow without raising capital
- Skipping process documentation causes companies to collapse at scale
Acquiring and growing a bootstrapped SaaS in a crowded market
Startups For the Rest of Us
February 22, 2022
Niche selection
9
Product-market fit
7
Bootstrapping
6
- Buying a broken SaaS beats two years building from zero
- Paid search is closed when competitors are publicly traded companies
- Solo founders should stop coding at $2–3k MRR and hire out
Five overlooked problems killing your SaaS go-to-market strategy
TK Kader
February 6, 2022
Niche selection
9
Prospecting & outreach
7
Pricing strategy
6
- Raising prices often increases win rates, not just revenue
- Your sales process should match how buyers want to buy
- Referrals close faster and cost less than any other channel
How to steal SaaS ideas using category hacking
TK Kader
January 30, 2022
Niche selection
8
Product-market fit
6
- Category kings never create new categories — they hack existing ones
- Budget lives in R&D, marketing, and sales — not HR or ops
- Systems of record beat systems of decision on stickiness and valuation
How to start a business from nothing: an action plan
Silicon Valley Girl
January 27, 2022
Niche selection
8
Motivation
7
MVP & prototyping
5
- Start part-time first — only quit your job when traction is real.
- Three entry points: solve your own problem, pick an audience, or build content first.
- The most passionate founder wins, not the first mover or best-funded.
Where great startup ideas come from: lessons from Airbnb, Coinbase, and Stripe
Y Combinator
January 19, 2022
Niche selection
8
Customer discovery
6
- Bad existing products beat first-mover advantage every time.
- All three founders were told by experts their idea was stupid.
- Market size estimates were wrong — always too small.
Three SaaS ideas evaluated using market-first principles
TK Kader
January 16, 2022
Business models
9
Niche selection
7
- No dominant standard exists for contract red lines — huge gap.
- Start with market size and macro trends, not the product idea.
- CRM is a $41B category with no version built for creators yet.
Three principles for a scalable SaaS go-to-market strategy
TK Kader
January 9, 2022
Niche selection
9
Growth hacking
6
Closing techniques
5
- Bad GTM strategy — not bad product — is the top SaaS killer
- Four metrics pinpoint exactly where your funnel is breaking
- Fix ICP and messaging before scaling any execution activity
How to find and choose a profitable niche for an online business
Ahrefs
December 15, 2021
- Finding niches is easy — choosing one you'll commit to is the hard part.
- Vet any niche across web traffic feasibility and long-term market trend data.
- Start narrow, map a topic hierarchy, and plan to niche up over time.
How to start an online business: market, testing, and mindset
Silicon Valley Girl
December 2, 2021
Niche selection
8
MVP & prototyping
7
Goal setting
5
- Why passion without a growing market wastes your best effort
- A $15,000 lesson: never outsource before validating with customers
- Define your success threshold before running any test
Nine side hustle ideas you can start from home today
Noah Kagan
October 4, 2021
Niche selection
8
Growth hacking
6
MVP & prototyping
5
- Headhunting mid-level roles is wide open and pays well
- Always offer value first — free work converts to paid clients
- The $99B pet industry is an overlooked starting point for photographers
Eight software business ideas backed by $100M in AppSumo sales data
Noah Kagan
September 29, 2021
Niche selection
9
MVP & prototyping
8
Business models
6
- Eight proven software categories drawn from $100M in real sales data
- Find a paying customer before writing a single line of code
- Build the manual service first — automate only what actually works
How Will.i.am turns big opportunities into compounding leverage
Masters of Scale
August 10, 2021
Niche selection
9
Case studies
8
Fundraising & VC
6
- One Super Bowl halftime show served three brands simultaneously
- Chord progressions are the foundational leverage behind mainstream hits
- Why owning the hardware beats licensing your music to sell it
Ten principles for building a billion-dollar startup
Silicon Valley Girl
July 24, 2021
Niche selection
9
Identity & self-belief
7
Fundraising & VC
6
- Investors fund founders they trust, not the best ideas
- Silicon Valley's top builders stay frugal and obsessively customer-focused
- Willingness to pivot is what separates great founders from the rest
Five post-COVID business ideas you can start this weekend
Noah Kagan
July 22, 2021
Niche selection
9
MVP & prototyping
7
Growth hacking
6
- Turn creators' long-form content into short clips — get paid for it
- Pet adoptions spiked 12%; returning travellers need care now
- 150 members at $29/month funds a full stand-up comedy career