Prospecting & outreach

YouTube

How to find copywriting clients by tapping your existing network

Joanna Wiebe July 7, 2023

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Prospecting & outreach 9

Copywriting 5

• Start with your existing network: scan contacts for founders and business roles.
• Audit a contact's needs, then pitch why now is the right time.
• Use free 5 Day 5K Challenge or book Your First 1000 for fast revenue.

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Prospecting & outreach

YouTube

How to sell an online course without ads or funnels

Sunny Lenarduzzi June 20, 2023

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Prospecting & outreach 9

Content marketing 7

MVP & prototyping 5

• Pre-sell before building — validate demand and get cash flow first
• Application-gated sales calls outperform open direct purchase every time
• You only need 10 qualified leads a month to hit $10k

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Prospecting & outreach

YouTube

How a 22-year-old built a $3M/year hybrid SMMA for real estate agents

Brett Malinowski June 11, 2023

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Prospecting & outreach 9

Processes & SOPs 9

Business models 9

• Leads are a commodity — solving clients' whole business is the moat
• Enrollment interviews and anti-buyers-remorse calls cut churn dramatically
• From suicidal dropout to $3M/year: realization beats belief every time

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Prospecting & outreach

YouTube

How to build a powerful network without money or connections

Dan Martell May 22, 2023

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Prospecting & outreach 7

Communication 6

Influencer & partnerships 5

• Ask questions to surface problems before offering your skill
• Hosting dinners makes you valuable even without expertise
• Volunteering gives direct access to people you can't otherwise reach

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Prospecting & outreach

YouTube

How to pre-sell an online course before building it

Sunny Lenarduzzi January 24, 2023

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Prospecting & outreach 8

MVP & prototyping 7

Niche selection 6

• Sell the outcome first, build course content while delivering live
• No audience needed — targeted daily outreach beats mass content
• Research conversations with prospects produce better programs

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Prospecting & outreach

YouTube

Listening your way to yes: curiosity over pitch

Bill Gallagher January 10, 2023

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Prospecting & outreach 8

Communication 5

• Listening beats pitching — know what the other person needs first.
• Jobs won Toshiba and Sculley by listening, not scripting.
• No genuine match? Move on fast — you'll know.

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Prospecting & outreach

YouTube

How to get your first customers as a founder

Y Combinator December 29, 2022

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Prospecting & outreach 9

Sales systems & CRM 7

Product-market fit 5

• Founders must do sales themselves before hiring anyone else.
• Outbound is a numbers game — 100 emails is never enough.
• Charge from day one; unpaid pilots mean you have no customers.

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Prospecting & outreach

YouTube

How to craft a sales story that guides buyers to confident decisions

Rob Walling December 23, 2022

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Prospecting & outreach 9

Copywriting 7

• 40% of B2B purchases end in no decision due to information overload.
• Buyers want market perspective and trade-off guidance, not feature demos.
• Point-of-view pitches open with market insight before showing the product.

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Prospecting & outreach

YouTube

Five reasons your online course isn't selling

Sunny Lenarduzzi October 4, 2022

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Prospecting & outreach 9

Niche selection 8

Copywriting 6

• People pay for transformation, not information or content volume.
• Skipping audience validation is the fastest way to kill your launch.
• Creating a course and actively selling it are completely different jobs.

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Prospecting & outreach

YouTube

Five components of a high-performing SaaS sales pipeline

Rob Walling July 5, 2022

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Prospecting & outreach 9

Processes & SOPs 6

Retention & loyalty 5

• Poor onboarding kills retention — churn is the death of SaaS
• Keep demos under 15 minutes; ask questions, tailor to the prospect
• SDRs, BDRs, and AEs have distinct roles — pricing must cover them all

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Prospecting & outreach

YouTube

How to sell an online course starting with zero audience

Sunny Lenarduzzi July 5, 2022

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Prospecting & outreach 9

Customer discovery 8

Growth hacking 6

• Zero audience is an advantage — quality of followers beats size.
• 50 research interviews hand-deliver your curriculum and your first buyers.
• Skip funnels until you have real client clarity; they waste time early.

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Prospecting & outreach

YouTube

How to write outreach emails that feel personal, not templated

Ahrefs June 10, 2022

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Prospecting & outreach 9

Copywriting 7

• Starting from a template always sounds unnatural — reverse the process
• Write to one real prospect first, then extract the merge fields
• One well-crafted email can scale to hundreds of same-segment prospects

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Prospecting & outreach

YouTube

No-code cold outreach: tools and workflow for B2B SaaS

Rob Walling March 28, 2022

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Prospecting & outreach 10

AI tools & automation 8

Copywriting 6

• A three-stage no-code stack for prospecting, emailing, and managing replies
• Short, human emails that start conversations outperform long sales pitches
• Podcast outreach gets 20% replies; sales cold email averages around 5%

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Prospecting & outreach

YouTube

Five principles for effective self-promotion without feeling salesy

Dr. Grace Lee February 26, 2022

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Prospecting & outreach 9

Deep work & focus 7

Retention & loyalty 7

• Self-doubt shrinks when you know yourself beyond job titles.
• Believing promotion is arrogant creates a block that kills results.
• Frame self-promotion around the audience's goals, not your credentials.

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Prospecting & outreach

YouTube

Five steps to articulating any problem clearly

Dr. Grace Lee February 12, 2022

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Prospecting & outreach 9

Communication 6

• Articulate the problem better than your audience and they trust you instantly
• The FOCUS acronym turns vague pain into a precise X/Y/Z problem statement
• Contextualising past failed attempts creates urgency and emotional buy-in

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