Sales: Prospecting & outreach
Showing 161 articles for Sales: Prospecting & outreach.
Pitching investors
YouTube
How to cold email investors as a founder
Y Combinator
September 24, 2019
Pitching investors
8
Prospecting & outreach
7
- Your goal is a reply, not a meeting or a cheque.
- Six specific facts investors want in every cold email.
- Common mistakes that kill response rates before they begin.
Prospecting & outreach
YouTube
How to generate referrals without asking, tracking, or gimmicks
Bill Gallagher
June 19, 2019
Prospecting & outreach
9
Referral programs
8
- Referrals close faster because trust arrives before the first call.
- Asking for referrals fails — relationship-tending and language work instead.
- Referrers act from their own need to help, not your need for business.
Prospecting & outreach
YouTube
The fastest way to turn a struggling company around
StoryBrand With Donald Miller
June 3, 2019
Prospecting & outreach
9
Pivoting
6
- Struggling companies stop selling — that's the core problem.
- Weekly product emails to your customer list restart cash flow.
- Strategy can wait; soldiers in the trenches come first.
Prospecting & outreach
YouTube
How to stand out in sales: lead with empathy and authority
StoryBrand With Donald Miller
May 2, 2019
- Customers want empathy and authority — not a product pitch.
- You've seen their problem more than they have — use that.
- A two-line post-it note preps any sales call or email.
Prospecting & outreach
YouTube
How to write outreach emails that get replies
Ahrefs
December 5, 2018
Prospecting & outreach
9
Email marketing
6
- Generic templates only work on contacts too small to help you
- Lead with value for them — never open with a request
- One follow-up max; add value instead of chasing a reply
Prospecting & outreach
YouTube
Four practical methods to find anyone's email address
Ahrefs
October 31, 2018
Prospecting & outreach
9
Email marketing
5
- Hunter and Clearbit find company emails instantly, with different accuracy tradeoffs.
- Search operators and Twitter can surface personal Gmail or Yahoo addresses.
- Email permutator plus LinkedIn Sales Navigator confirms the right address pattern.
Founder sales: how to close your first enterprise customers
Y Combinator
September 26, 2018
B2B sales
10
Prospecting & outreach
8
Pricing strategy
6
- Only 2.5% of the market will buy from an unproven startup
- Sales is listening 70% of the time, not pitching
- Free trials kill momentum — use a 30-day opt-out instead
Prospecting & outreach
YouTube
How reframing outreach around the other person gets better results
Noah Kagan
May 1, 2017
Prospecting & outreach
9
Copywriting
6
- Lead every ask with their benefit, not yours
- Targeting pre-interested people doubles reply rates fast
- AppSumo grew by always leading with partner value
Prospecting & outreach
YouTube
How to craft and tell your personal story to build trust and win clients
Bill Gallagher
December 30, 2016
Prospecting & outreach
9
Content marketing
7
Public speaking
5
- Removing your origin story from a sales pitch tanks conversion rates immediately.
- Stories trigger oxytocin — a chemical that creates real trust before any pitch begins.
- Listeners who feel transported into your story become loyal advocates, not just customers.
Prospecting & outreach
YouTube
How to open doors with new prospects using the five planks
Bill Gallagher
December 30, 2016
Prospecting & outreach
9
B2B sales
7
Hiring & recruitment
6
- Most companies hire closers when they need openers — a costly mistake.
- Urgency beats need: why prospects must act now, not eventually.
- Sporadic outreach is worthless — consistent cadence is everything.
Prospecting & outreach
YouTube
How to craft compelling sales messaging using the ROAR framework
Bill Gallagher
December 30, 2016
Prospecting & outreach
9
Copywriting
7
- Lead with the buyer's pain before mentioning your solution.
- True differentiation means what competitors can't replicate without years of effort.
- Cynical buyers become your most loyal clients once you earn their trust.