Sales: Prospecting & outreach
Showing 161 articles for Sales: Prospecting & outreach.
Prospecting & outreach
YouTube
How elite copywriters win clients by demonstrating skill, not selling themselves
Matthew Volkwyn
March 11, 2025
Prospecting & outreach
9
Content marketing
7
Iteration & feedback loops
6
- Lead with specific insights, not pitches — pre-sell clients before any call.
- Email is the hardest copy format; VSLs and ads are more formulaic and learnable.
- Audience and offer (80%) outweigh copy (20%) — find clients already running ads.
Pitching investors
YouTube
How to raise $17M in 14 days and build momentum
EO
March 9, 2025
Pitching investors
9
Fundraising & VC
8
Prospecting & outreach
6
- Compress fundraising using weekly meetings, founder intros, and competitive tension.
- B2B support market shift to chat channels creates $10B+ opportunity for new software.
- Persistence through pivot hell, team alignment, and fundamentals beat tactical genius.
Prospecting & outreach
YouTube
Six-Step Formula for Writing High-Converting Sales Emails
StoryBrand With Donald Miller
March 5, 2025
- Confusion, not bad products, is why prospects don't buy.
- Six-step formula: problem, empathy, solution, differentiation, affirmation, CTA.
- Reuse the same framework for any product by swapping the problem.
Prospecting & outreach
YouTube
The invisible offer method: get sales by asking one question
Ryan Deiss
March 2, 2025
Prospecting & outreach
9
Customer discovery
6
- One question reveals what customers want to buy from you already.
- Personalised messages get 3x higher open rates than broadcast emails.
- Unmet requests become validated, data-backed product ideas for free.
Prospecting & outreach
YouTube
How to grow a copywriting business writing for personal brands
Matthew Volkwyn
February 10, 2025
Prospecting & outreach
9
Business models
7
Copywriting
5
- Personal brands have untapped email lists — that's your entry point.
- Name-dropping a known client beats any revenue claim in a pitch.
- Relationships outperform job boards, even against far more experienced copywriters.
Prospecting & outreach
YouTube
How I Closed My First Copywriting Client for $1,500
Matthew Volkwyn
February 3, 2025
Prospecting & outreach
8
Copywriting
7
Resilience & grit
5
- Shift from 'how do I get paid' to 'how do I help' closed the deal.
- Free emails for a brand you love beats cold outreach every time.
- One testimonial and strong writing landed the second client immediately.
Prospecting & outreach
YouTube
How real estate agents can win clients with follow-up emails
StoryBrand With Donald Miller
February 2, 2025
Prospecting & outreach
9
Copywriting
7
- Repeating a client's exact problem back to them builds instant trust
- A five-part email formula replaces scattered meetings with clear commitment
- Almost no agents follow up well — those who do dominate their market
Prospecting & outreach
YouTube
Destroy poverty in all seven life areas with three core weapons
Dr. Grace Lee
January 18, 2025
Prospecting & outreach
9
Copywriting
7
- Poverty spans seven life areas, not just finances.
- Scarcity mindset blocks abundance that already coexists alongside lack.
- Mindset, skill set, and tool set are the three weapons that destroy poverty.
Prospecting & outreach
YouTube
How to Hit $10k/mo as a Copywriter: Five Core Principles
Matthew Volkwyn
January 17, 2025
Prospecting & outreach
9
Branding
8
Productivity & habits
6
- Build a professional personal brand — most copywriters hide, so standing out is easy.
- Target personal-brand clients who offer recurring retainers, not one-off projects.
- Consistent daily action beats burst-and-burnout outreach cycles every time.
Prospecting & outreach
YouTube
Four Secrets to Closing Premium Copywriting Deals in 2025
Matthew Volkwyn
January 6, 2025
Prospecting & outreach
9
Branding
7
Feature prioritisation
5
- Personal brands pay $3K–$15K/month for writers who nail their voice.
- Premium gigs circulate privately — referral networks beat job boards every time.
- Full-stack copywriters close deals email-only writers are forced to walk away from.
Sales systems & CRM
YouTube
How to fix your B2B SaaS sales funnel and win more deals
TK Kader
December 15, 2024
Sales systems & CRM
9
Prospecting & outreach
7
- Selling and having a sales process are fundamentally different things.
- Long sales cycles almost always mean messaging fails to create urgency.
- You need 5x your revenue target in pipeline to hit your number.
Prospecting & outreach
YouTube
Nine fundamentals of corporate persuasion: marketing, sales, and branding
Dr. Grace Lee
December 8, 2024
Prospecting & outreach
8
Branding
8
Communication
6
- Convincing serves the seller; persuasion serves the buyer — they are opposites.
- Marketing before the pitch meeting does the heavy lifting, not the meeting itself.
- Your brand already exists — it is the story others tell when they hear your name.
Prospecting & outreach
YouTube
How to start and grow a copywriting career in the creator economy
Matthew Volkwyn
November 25, 2024
Prospecting & outreach
9
Copywriting
8
AI tools & automation
6
- YouTube creators with big audiences are starving for monetisation help.
- Versatile copywriters who say yes to VSLs and ads outcompete email specialists.
- AI inflates skilled copywriters' output; beginners using it as a crutch fall behind.
Prospecting & outreach
Podcast
How to do founder-led sales: the full process from lead to signature
Lenny's Podcast Product Career Growth
November 24, 2024
Prospecting & outreach
10
Closing techniques
9
B2B sales
8
- Why hiring a salesperson too early kills your learning loop
- 40–50% of B2B SaaS deals require selling a service before the product
- Every 'bottom of funnel' problem is actually a qualification failure
Closing techniques
YouTube
How two copywriters close clients without scripts
Matthew Volkwyn
November 8, 2024
Closing techniques
8
Prospecting & outreach
5
- Experienced clients spot sales scripts instantly — ditch them
- Strong referrals close over email, no call required
- The real close happens before you ever get on a call