Product
About this category
Content about building, testing, and iterating on a product or service offering. The primary focus is the *thing being built* — what it is, how to test it, and how to improve it based on what you learn.
Showing 318 articles for Product.
MVP & prototyping
YouTube
How Gamma grew to millions of users by solving a problem first
EO
September 16, 2023
MVP & prototyping
9
Case studies
8
Pivoting
6
AI collapsed a one-hour activation barrier into one minute
Manual Stripe payment links validated willingness to pay in under an hour
Start with the problem — resist building AI in search of one
Product-market fit
Podcast
Product frameworks, sharp problems, and virality in B2B PLG
Lenny's Podcast Product Career Growth
September 14, 2023
Product-market fit
9
Niche selection
8
Customer discovery
7
Why a 3x improvement threshold separates products people pay for
Build a great product first — viral tactics only amplify, never create
How to map B2B workflows to predict billion-dollar potential
Customer discovery
YouTube
How to validate a SaaS product idea before writing code
TK Kader
September 10, 2023
Customer discovery
9
Niche selection
7
Product-market fit
6
Starting with product instead of market is why most SaaS founders fail.
Talk to 100 target customers before writing a line of code.
Your solution must be 10X better than whatever customers use today.
MVP & prototyping
YouTube
Empowering Teams Beyond Management with Cameron Herold
Cameron Herold
September 6, 2023
MVP & prototyping
9
Customer discovery
8
Unit economics
6
MVP & prototyping
Podcast
Wireframing for non-designers: faster ideas, better communication
Startups For the Rest of Us
September 5, 2023
MVP & prototyping
9
Design thinking
7
Low-fidelity sketches catch wrong directions before expensive coding begins
Imposing constraints — no text, mobile-only — unlocks ideas your brain ignores
A wireframe invites feedback; a polished mock-up shuts the conversation down
Four steps to building an online course curriculum that sells
Sunny Lenarduzzi
September 5, 2023
Roadmapping
9
Content marketing
6
Clients buy transformation, not information — stop overstuffing.
Build the curriculum backwards from the hero outcome, then subtract.
Test live before recording; micro-wins generate early social proof.
Mobile app design critique: five startup apps reviewed
Y Combinator
September 1, 2023
Design thinking
9
User research
7
Watching one real user reveals more than any design review
Dark icons on dark backgrounds and tiny tap targets are silent conversion killers
Gamification and onboarding questions that interrupt checkout cost you first-time users
Product-market fit
YouTube
12 steps to create and sell a high-ticket online course
Sunny Lenarduzzi
August 29, 2023
Product-market fit
10
Closing techniques
7
Sell the outcome before building the course — pre-sell first.
High-ticket works with fewer clients; low-ticket volume rarely survives.
Build funnels last — traffic and a proven offer must come first.
Customer discovery
Podcast
Jobs to be done explained by Bob Moesta, co-creator of the framework
Lenny's Podcast Product Career Growth
August 24, 2023
Customer discovery
10
Market research
8
Product-market fit
6
Struggling moments — not products — cause demand; study them first
Four forces explain why customers switch or stay stuck
Bitching ain't switching: only past behaviour reveals real intent
Product-market fit
YouTube
Five principles startup CEOs must master to avoid failure
EO
August 18, 2023
Product-market fit
9
Culture building
8
Vision & mission
6
Talk to three to five customers every day, not monthly.
Culture is collective habit — it cannot be declared, only shaped.
The CEO's job is exactly three things: strategy, team, resources.
Product-market fit
YouTube
Building a healthcare benefits data platform from scratch
EO
August 16, 2023
Product-market fit
9
Culture building
8
B2B sales
7
Product market fit only exists when customers drag you in
Artemis replaced weeks-long analyst bottlenecks with instant self-service
Culture becomes the only real lever once you hire an exec team
Iteration & feedback loops
Podcast
HubSpot's product-led growth playbook: lessons from VP Chris Miller
Lenny's Podcast Product Career Growth
August 10, 2023
Iteration & feedback loops
9
Growth hacking
8
Business models
7
How a scrappy growth team rebuilt HubSpot's neglected self-service funnel
PLG is not full self-service — hybrid motions outperform pure automation
Relentless curiosity and resilience matter more than PLG experience
Iteration & feedback loops
Podcast
A/B testing at scale: lessons from Microsoft, Amazon, and Airbnb
Lenny's Podcast Product Career Growth
July 27, 2023
Iteration & feedback loops
9
Business models
6
80–92% of experiments fail — even at top tech companies
A statistically significant result can still be 26% likely to be wrong
One factor at a time beats big redesigns almost every time
Product-market fit
Podcast
What great PMs do: traits, AI strategy, and Slack's product process
Lenny's Podcast Product Career Growth
July 23, 2023
Product-market fit
9
Business operating systems
8
Management
7
PMs facilitate decisions — not make them — to keep teams unblocked
Slack doubled self-service growth by optimising for learning, not output
AI's core challenge: UI promises must match underlying data quality
MVP & prototyping
YouTube
Beta testing vs. early access: how to launch your first SaaS version
Rob Walling
July 23, 2023
MVP & prototyping
9
Product-market fit
6
Customer discovery
5
Charge for early access from day one — never give it away free
Testing is your job; customers should never be your bug finders
Mixed early users create conflicting feedback that derails product direction