Content about building, testing, and iterating on a product or service offering. The primary focus is the *thing being built* — what it is, how to test it, and how to improve it based on what you learn.
This Deep Dive explains what a minimum viable product actually is, how customer discovery should shape it, how to choose between human automation, no-code, and code, when viability is not enough, and how first users shape what a product becomes.
ProductOperations
Advisories
How can I test a new product idea without blowing the bank?
The question most founders ask is whether their new idea is good. The question that actually tells you whether to proceed is whether someone will pay for it. These are different questions and they have different answers. This Advisory explains how to get to the second answer quickly and cheaply — before you build anything you don't have to.
ProductMarketing
Digests
Product-market fit
YouTube
How to market a book: product-market fit before promotion
Noah KaganMay 11, 2017
Product-market fit8
Content marketing7
Bad marketing usually means a bad product, not bad promotion.
Know exactly who buys the first 1,000 copies before launch.