Product
About this category
Content about building, testing, and iterating on a product or service offering. The primary focus is the *thing being built* — what it is, how to test it, and how to improve it based on what you learn.
Showing 318 articles for Product.
MVP & prototyping
YouTube
Five differentiators between online courses that sell and those that fail
Sunny Lenarduzzi
November 28, 2023
MVP & prototyping
9
Business models
6
Content marketing
5
Qualifying buyers — not selling to everyone — is the business model.
Pre-sell a live prototype before recording a single lesson.
Results replace marketing; proof is the only growth strategy you need.
Iteration & feedback loops
Podcast
How small product tweaks create massive social change
Masters of Scale
November 21, 2023
Iteration & feedback loops
9
Customer discovery
7
Founder interviews
6
One rule — women message first — cut harassment and rewrote dating norms.
Users hijacked Bumble for friendship and networking, spawning two new products.
Ship the tweak, then watch: Bumble's 24-hour asymmetry bug was caught and fixed fast.
MVP & prototyping
YouTube
Seven proven ways to find and validate a profitable SaaS idea
TK Kader
November 12, 2023
MVP & prototyping
9
Market research
8
Customer discovery
7
Start with market, not product — reverse the order most engineers get wrong
Domain knowledge plus 100 confirmed users beats every other idea source
Validate before coding: 100 outreach, 10 conversations, 2 commitments
Customer discovery
YouTube
From zero to $100K: the CHAOS framework for early-stage businesses
KeyPersonOfInfluence
November 5, 2023
Customer discovery
8
Business models
7
Closing techniques
6
Reach $100K with no employees, CRM, or significant upfront spend
Target the dormant market — it dwarfs the active one
Every sale requires logic, emotion, and urgency — missing one kills the deal
What makes great product managers: habits, strategy, and craft
Lenny's Podcast Product Career Growth
November 5, 2023
Roadmapping
8
Productivity & habits
7
Vision & mission
5
Why 'data-driven' culture is often a red flag for product thinking
A structured doc template for writing strategy from mission to plan
The three unglamorous habits that separate great PMs from good ones
Customer discovery
YouTube
Five steps to build and launch an irresistible offer
KeyPersonOfInfluence
October 22, 2023
Customer discovery
9
Pricing strategy
8
MVP & prototyping
6
Validate demand with expressions of interest before building anything.
Pricing below £2,000 forces unsustainable sales volume for small businesses.
Zero-margin bundles make your core offer significantly more attractive.
Seven SaaS UI mistakes non-designers make and how to fix them
Rob Walling
October 15, 2023
Design thinking
9
Conversion rate optimisation
7
Light gray text and tiny fonts are silently killing your conversions.
White space isn't wasted — it signals trust and guides the eye.
Mismatched app and landing page design makes users feel lost.
Iteration & feedback loops
Podcast
How Stripe operationalises design quality at scale
Lenny's Podcast Product Career Growth
October 15, 2023
Iteration & feedback loops
9
Management
7
Hiring & recruitment
5
Stripe's checkout quality improvements drove a 10.5% lift in merchant revenue.
Walk the store: 15 critical journeys reviewed quarterly by cross-functional leaders.
Performance = Potential minus Interference — and org structure is often the interference.
Product-market fit
Podcast
Building Linear: craft, focus, and opinionated software
Lenny's Podcast Product Career Growth
October 8, 2023
Product-market fit
9
Vision & mission
8
Hiring & recruitment
7
Why Linear ships to internal users before anyone sees it
One PM, no metrics goals — how they decide what to build
Cohort-based beta turned 4,000 waitlisters into paying customers
Iteration & feedback loops
Podcast
How great product teams build clarity, rituals, and culture
Lenny's Podcast Product Career Growth
October 1, 2023
Iteration & feedback loops
8
Management
7
Processes & SOPs
6
Systems beat goals — default-on habits build instincts that OKRs never will.
Flash tags and Catalyst fix the two biggest review meeting failure modes.
Two-way write-ups surface quiet dissenters that one-way docs always miss.
Customer discovery
Podcast
Listening to customers, not feature requests, and doing what it takes
Startups For the Rest of Us
September 26, 2023
Customer discovery
9
Resilience & grit
6
Build from the problem customers describe, not the solution they suggest.
One loud customer can hijack your roadmap — weight patterns, not individuals.
Willingness to do unglamorous work at key moments separates founders who ship.
Product-market fit
Podcast
How Wise built 70% word-of-mouth growth through product obsession
Lenny's Podcast Product Career Growth
September 24, 2023
Product-market fit
9
Growth hacking
8
Business models
6
Why Wise's 70% word-of-mouth rate starts with NPS, not marketing
Users only recommend when the product is 10x better than alternatives
Closing the gap between value delivered and value perceived triples sharing
Iteration & feedback loops
Podcast
Moving from opinion-based to evidence-guided product development
Lenny's Podcast Product Career Growth
September 21, 2023
Iteration & feedback loops
10
Customer discovery
7
Roadmapping
6
Google+ wasted ~1,000 people; the tabbed inbox hit 1.8 billion users
A confidence meter shows when your impact estimates are just opinions
Outcome roadmaps beat feature roadmaps — ship learning milestones, not releases
Customer discovery
YouTube
Five SaaS Ideas for Solo Founders Across Niche Markets
Rob Walling
September 17, 2023
Customer discovery
9
Niche selection
8
Replicate a $2,400/yr sponsor lead list for other ad channels.
Excel-to-SaaS conversions still signal real, validated demand.
Narrow niches need pricing validated before a single line of code.
Product-market fit
YouTube
Three stages every SaaS founder must navigate to reach $1M ARR
TK Kader
September 17, 2023
Product-market fit
10
Long-term planning
8
B2B sales
6
Only 4% of SaaS companies reach $1M — here's why.
Outsourcing go-to-market before $1M almost always fails.
One ICP, one message, one channel is what breaks through.