Strategy: Pivoting
Showing 88 articles for Strategy: Pivoting.
Small everyday innovations drive outsized business results
Bill Gallagher
July 28, 2021
Pivoting
9
Iteration & feedback loops
8
Resilience & grit
6
- 77% of US GDP comes from small innovations, not moonshots
- Constraints boost creativity — fewer resources force better thinking
- A free popsicle hotline outbooks every comparable hotel nearby
How BuzzFeed turned a pandemic crisis into record profitability
Masters of Scale
July 8, 2021
Pivoting
10
Case studies
8
Fundraising & VC
6
- From near-bankruptcy to $30M profit in one year
- Media creates value; Google and Expedia capture it
- Patience and a profitable flywheel unlocked the SPAC and acquisitions
How JetBlue balanced data and gut feeling through COVID-19
Masters of Scale
November 25, 2020
- Why gut feeling matters as much as dashboards in a crisis
- A 95% revenue drop forces brutal clarity on what actually matters
- Leisure travel rebounds fast; short business trips may never return
Gather's upmarket pivot: how going enterprise survived COVID and cut churn
Startups For the Rest of Us
November 5, 2020
Pivoting
9
Cash flow management
7
Customer discovery
5
- Moving upmarket may have saved Gather from COVID-driven collapse
- Churn fell to ~1% once small, price-sensitive clients churned out naturally
- Patience over urgency: SaaS is a long game, not a sprint
Raising prices and going up-market: inside Gather's risky transition
Startups For the Rest of Us
October 8, 2020
Pivoting
9
Business models
8
Pricing strategy
7
- Doubling prices while inbound conversion rate halved simultaneously
- Cold email replaced lost leads in just six weeks of outbound sales
- Why $50–$150 per customer leaves you stranded between two broken models
How smart founders decide which fires to let burn
Masters of Scale
July 21, 2020
Pivoting
7
Processes & SOPs
7
Management
6
- Neglecting some problems is a deliberate competitive strategy, not a failure.
- Assign probability and damage to each fire before deciding to act.
- Deferred fires compound — watch for merging crises, not just loud ones.
Scaling forward: how coaches are guiding businesses through COVID-19
Bill Gallagher
July 15, 2020
Pivoting
9
Pricing strategy
8
Management
7
- Leader mindset — not industry — determines whether a company survives or grows.
- Billing twice a month instead of monthly can transform your cash position.
- Customer segmentation must be rebuilt around today's reality, not pre-COVID assumptions.
How to prepare, pivot, and invest to thrive through a recession
Bill Gallagher
July 1, 2020
Pivoting
9
Fundraising & VC
7
Processes & SOPs
6
- Shifting to recurring revenue before a downturn can multiply your exit value.
- Spending on marketing while competitors retreat buys outsized attention cheaply.
- Baby boomer business owners create a rare acquisition window right now.
How Panera pivoted its business model during the COVID-19 lockdown
Masters of Scale
April 30, 2020
Pivoting
9
Business models
6
Management
6
- Panera launched a grocery business from idea to live in 14 days.
- Half a billion in pre-crisis digital investment made the fast pivot possible.
- Values-first leadership turned furloughs and food banks into community action.
How a speaker box manufacturer pivoted to PPE during COVID-19 lockdown
Bill Gallagher
April 29, 2020
Pivoting
10
Management
8
Outsourcing & delegation
6
- CNC speaker machinery repurposed to manufacture FDA-approved face shields
- Revenue collapsed 80% in a week — full workforce rehired within a month
- 17 years of Asia sourcing unlocked mask supply when US shelves were empty
Remote work, crisis pivots, and funding strategy for scaling businesses
Bill Gallagher
April 25, 2020
Pivoting
8
Fundraising & VC
7
Processes & SOPs
6
- Businesses that ask 'how can I be indispensable?' outpace those waiting for normal.
- PPP forgiveness obsession caused most owners to miss a low-cost million-dollar growth loan.
- Breakout rooms, 90-minute limits, and directional mics fix the biggest remote-meeting failures.
Lyft's crisis playbook: keeping ride share running during COVID-19
Masters of Scale
April 16, 2020
Pivoting
9
Communication
8
Processes & SOPs
6
- Transportation is the root of economic activity — crisis amplifies that.
- 120,000 drivers joined a task force in one day to fuel essential rides.
- Daily founder AMAs drove employee engagement to an all-time high.
Long-term planning
YouTube
How to identify and fix the vital need in your business right now
Bill Gallagher
April 15, 2020
Long-term planning
10
Pivoting
7
Resilience & grit
6
- Most crisis responses move you further from the real problem
- A five-level hierarchy tells you exactly which need to fix first
- Peel back your offering one step at a time to find what you can sell now
Leading through crisis: what four scaling coaches are seeing and doing
Bill Gallagher
April 8, 2020
Pivoting
9
Management
6
Processes & SOPs
5
- Why you must cut costs ruthlessly before any pivot will work
- Crisis events permanently reshape industries — COVID is no different
- Pivot within your existing competence; greenfield bets fail in downturns
11 Business Pivot Ideas to Survive the Coronavirus Recession
Noah Kagan
March 31, 2020
Pivoting
9
Iteration & feedback loops
6
- Repackage skills for online delivery — your customers still want the experience.
- DIY kits turn restaurants and venues into at-home product businesses.
- Dormant email lists are assets: cross-promote if you have nothing to sell.