Strategy: Niche selection
Showing 224 articles for Strategy: Niche selection.
Seven factors for choosing the right business to start
Neil Patel
September 9, 2023
Niche selection
9
Funnels
8
Retention & loyalty
6
- 0.1% of a billion-dollar market beats dominating a niche
- Upsell speed and automation outperform price every time
- Passion follows natural ability — find it through rapid experimentation
How Golden Gate Ventures times Southeast Asia startup investments
EO
August 28, 2023
Market research
10
Niche selection
9
Cash flow management
6
- Multiple founders pitching the same idea signals market timing is right
- Use China's historical data to predict Southeast Asia's next hot verticals
- Cut costs 12 months early — waiting until 30 days of cash is fatal
SaaS go-to-market strategy: three principles to drive growth
TK Kader
July 30, 2023
Niche selection
9
Content marketing
8
- Skipping ICP and positioning makes every marketing activity scattered and ineffective.
- A manifesto PDF doubles as a lead magnet that anchors all sales and marketing.
- Consistent inbound, outbound, and referral channels compound faster than chasing trends.
A structured framework for generating and vetting business ideas
Dylan Davis
July 17, 2023
Niche selection
9
MVP & prototyping
8
Long-term planning
6
- Start with a specific community you belong to, not a blank page
- 10x excitement in a small group beats 60% lukewarm interest
- 95% of ideas die in the writing phase — that's the point
Toast: how a restaurant-only operating system beat Square
Business Breakdowns
July 12, 2023
Niche selection
9
Case studies
8
Business models
7
- Why owning the POS makes payments stickier than payments alone
- Toast targets only restaurants doing $500K+/year — deliberately
- Three founding lessons: vertical focus, scrappy distribution, hard problems
Why targeting niche and luxury markets beats the middle
KeyPersonOfInfluence
July 9, 2023
Niche selection
10
Pricing strategy
7
- The middle 60% market has no room for profit
- Niche buyers pay 10–20x more for passion-driven products
- Luxury markets routinely price at 100x the average
Scaling a business from zero to $100 million in revenue
Neil Patel
July 3, 2023
Niche selection
10
Hiring & recruitment
8
Pricing strategy
6
- Small market size kills growth before bad execution ever does
- Hire competitors' promoted employees to scale from $10M to $100M
- Give away free software to generate leads; sell services to convert them
Horizontal SaaS positioning, pricing models, and founder time constraints
Startups For the Rest of Us
June 6, 2023
Niche selection
9
Product-market fit
7
Pricing strategy
6
- Why building for everyone is the fastest way to build for no one
- Subscription beats consumption pricing — volatility can gut your revenue 40-70%
- Single parents shouldn't start with SaaS — ship an info product first
Seven proven approaches to finding profitable B2B SaaS ideas
Rob Walling
April 30, 2023
Niche selection
9
Product-market fit
8
Market research
7
- Start with a problem businesses pay for, not a product idea.
- Existing hated incumbents are an open door — compete on UX and price.
- Your last job's expense list is a map of validated, paying markets.
B2B SaaS go-to-market strategy: three principles to scale pipeline
TK Kader
April 30, 2023
Niche selection
9
Content marketing
8
Prospecting & outreach
7
- Jumping to execution before strategy is why pipeline stalls.
- Conversation dominance: surround your ICP across every channel they use.
- Scattergun content fails; a weekly Broadway show compounds over time.
Three secrets to selling your online course without being a natural salesperson
Sunny Lenarduzzi
April 25, 2023
Niche selection
8
Prospecting & outreach
8
Content marketing
5
- Broad positioning kills sales — specific niche creates its own demand.
- Poor conversions are a targeting problem, not a sales skill problem.
- Non-buyers aren't lost — a nurtured pipeline beats constant new leads.
Neil Patel on building a marketing agency and unconventional growth experiments
Neil Patel
April 20, 2023
Niche selection
9
Growth hacking
7
Pricing strategy
5
- A personal blog drove $30–40M in agency revenue before any ads
- Minority business certification can be the deciding factor on a Fortune 500 RFP
- Built a $100K/month nutrition business in under a year, start to finish
Three mistakes that kill SaaS startups before year three
TK Kader
April 16, 2023
Niche selection
9
Prospecting & outreach
8
Content marketing
6
- Building features instead of selling is always the comfort trap.
- Targeting everyone means winning no one — narrow your ICP first.
- One customer requires 50 conversations; most founders never do the math.
Digital marketing, acquisitions, and emerging tech: a founder conversation
Neil Patel
April 15, 2023
Niche selection
9
Growth hacking
7
Fundraising & VC
5
- TikTok ads currently cost half of Facebook for the same revenue.
- Buying more than two or three companies a year almost always fails.
- AI won't kill SEO — content supply already dwarfs search demand.
Taste vs. shipping, being first vs. best, and knowing what you want
Startups For the Rest of Us
April 11, 2023
Niche selection
8
Goal setting
8
Identity & self-belief
6
- Ship before it's perfect — great artists did, and so should you.
- Positioning beats head-to-head competition against well-funded incumbents.
- Copy the wrong role model and you'll optimize for someone else's goal.