Strategy: Niche selection
Showing 224 articles for Strategy: Niche selection.
How Vozy scaled from 500K to 3M ARR with three GTM principles
TK Kader
December 24, 2023
Niche selection
9
Growth hacking
7
Case studies
6
- Vozy avoided the word 'AI' in sales calls — until ChatGPT changed everything.
- Narrow ICP focus beats broad targeting at every revenue stage.
- GTM is not a marketing function — it requires the whole company.
Five business mistakes that slow growth and how to avoid them
KeyPersonOfInfluence
December 10, 2023
Business models
8
Pricing strategy
7
Niche selection
6
- Passive income is a trap — build assets you're passionate about instead.
- Low prices attract the wrong customers; target people who pay to save time.
- Referrals alone are too slow — control at least five acquisition channels.
Understanding platform risk in SaaS: types, mitigation, and when to accept it
Rob Walling
December 3, 2023
Business models
9
Niche selection
6
- Shopify killed a multi-million dollar app with one email
- Infrastructure risk and app store risk require different mitigation strategies
- Platform risk is sometimes acceptable — especially in early stair-step businesses
Five niche SaaS ideas sourced from real operator pain points
Rob Walling
November 5, 2023
Niche selection
9
Customer discovery
7
MVP & prototyping
6
- Real practitioners, not founders, are the best source of SaaS ideas
- 35,000 small US law firms still use outdated, VPN-dependent software
- Niche edge cases — payment formats, patch gaps — create durable moats
Long-term planning
YouTube
Three GTM plateaus every SaaS company will hit and how to escape them
TK Kader
November 5, 2023
Long-term planning
9
Growth hacking
7
Niche selection
6
- Your network gives false product-market fit — strangers are the real test.
- Outbound and organic have hard ceilings; paid channels are the only exit.
- Stalled growth at scale almost always means a saturated ICP, not a broken product.
Seven bootstrapper anti-patterns to avoid when building a SaaS startup
Startups For the Rest of Us
October 31, 2023
Niche selection
9
Product-market fit
8
Business models
6
- Why B2C apps almost always destroy your growth economics
- Creating a new category costs $5M+ and years — use positioning instead
- Treating churn with tactics masks weak product-market fit
How Kopi Kenangan built a $270M coffee chain from a small-format model
EO
October 13, 2023
Business models
10
Niche selection
8
Case studies
7
- A latte cost 30% of daily income in Indonesia — the gap no one filled.
- Tiny stores next to Starbucks outperformed and attracted $270M in funding.
- COVID tripled outlet count after the CEO took a Rp. 1 salary.
How to start a SaaS business from nothing using three principles
TK Kader
October 8, 2023
Business models
9
Product-market fit
8
Niche selection
6
- Why starting with a services business beats jumping straight into SaaS
- Domain knowledge from serving clients is your unfair product-market fit advantage
- Build market conviction first — product last — to launch into paying customers
When rebranding helps and when it destroys value
Neil Patel
October 5, 2023
Niche selection
8
Branding
8
- Rebranding a profitable brand almost always destroys value.
- Negative reputation is the one valid reason to rebrand.
- Logo tweaks and parent companies are lower-risk alternatives.
Brian Balfour: 10 lessons on career, growth, and life
Lenny's Podcast Product Career Growth
October 5, 2023
Niche selection
8
Hiring & recruitment
7
Resilience & grit
6
- Inspect work outputs over conversations to hire and evaluate people accurately.
- Start from ideal end state and give enough activation energy to make new bets meaningful.
- Scale mental model: more success brings bigger problems, not easier ones.
Why launching a second product is usually a bad idea
Startups For the Rest of Us
October 3, 2023
Business models
9
Niche selection
6
- Slow growth is almost never fixed by launching a second product.
- Three conditions that make a second product worth the risk.
- Split focus kills momentum even at 170 employees and $38M raised.
Business operating systems
YouTube
A three-step problem-solving framework for startup founders
EO
September 26, 2023
Business operating systems
9
Customer discovery
7
Niche selection
5
- Most founders solve symptoms, not root causes — fix the definition first.
- Break massive solution sets down to make them actually manageable.
- Each stakeholder has one North Star metric; guess wrong and you lose them.
Garage sale flipping: practical strategies from 35 sales in one morning
GaryVee
September 22, 2023
Niche selection
9
Prospecting & outreach
6
Pricing strategy
5
- Vintage pennants bought for $1 sell for $30–$80 each online.
- Always check eBay sold listings — listed price is meaningless.
- Handmade and one-of-a-kind items have no price ceiling on Etsy.
Blue ocean strategy
Podcast
Category design: why creating a new market beats competing in an existing one
Lenny's Podcast Product Career Growth
September 17, 2023
Blue ocean strategy
10
Branding
6
Niche selection
5
- One company captures 76% of category value — everyone else fights over 24%
- Launching a better product into an existing category almost never works
- Whoever creates the language for a new category wins it
Three secrets to building a million-dollar online course business
Sunny Lenarduzzi
September 12, 2023
Niche selection
9
MVP & prototyping
7
Content marketing
6
- Your lived story, not your skill, is what makes a course sell.
- Building before selling wastes years on an unvalidated product.
- Targeting a tight niche beats posting volume content to everyone.