Strategy: Business models
Showing 435 articles for Strategy: Business models.
How to build self-sustaining income after a tech layoff
Rob Walling
March 15, 2023
Business models
8
Bootstrapping
8
MVP & prototyping
6
- The stair-step method lets you start tiny and scale without risk
- Bootstrapped products have no funding cliff — motivation is the only limit
- Buy an existing business to skip 12–18 months of painful early building
Developer superpowers, no-code trade-offs, and when to skip a $5K angel check
Startups For the Rest of Us
March 14, 2023
Business models
7
Bootstrapping
7
Growth hacking
5
- Marketing copywriting beats coding skill as a developer-founder's top asset.
- No-code is fine for peripheral features — never for core application logic.
- $5K angel checks cost more in legal fees and distraction than they deliver.
How Gary Vee assigns value to IP and builds VeeFriends
GaryVee
March 3, 2023
Business models
9
Branding
8
Product-market fit
6
- A 37-cent sock sells for $9 because meaning beats material
- VeeFriends launched with 268 characters to embed values into pop culture
- Buy what you actually like — signalling status leads to regret
Wise: How a closed-loop system beats correspondent banking
Business Breakdowns
March 1, 2023
Business models
9
Unit economics
7
Case studies
7
- Wise charges 10x less than banks by never crossing borders
- Two-thirds of customers come from referrals, not paid marketing
- Sitting on £10B in deposits, Wise is trying to give interest back
Buying vs. building SaaS, growing with a day job, and finding acquisition targets
Startups For the Rest of Us
February 28, 2023
Business models
8
SEO
6
Customer discovery
5
- A $10K SaaS acquisition usually buys only a codebase — aim higher.
- Run one fast and one slow marketing channel simultaneously when time-constrained.
- A bilingual interpreter loses 10–15% of user research signal, not 50%.
B2B SaaS go-to-market strategy: three principles to diagnose the right approach
TK Kader
February 26, 2023
Niche selection
9
Growth hacking
8
Business models
6
- Running tactics without a strategy is why most SaaS growth stalls
- Your ICP is who will buy now, not your total addressable market
- One mastered channel beats random activity across many channels
Constellation Software: how a value investor built a software conglomerate
Business Breakdowns
February 16, 2023
Business models
9
Bootstrapping
6
Case studies
6
- Why mid-90s% customer retention makes VMS an annuity business
- Strict 20–30% IRR hurdle rates Constellation refuses to compromise
- Zero shares issued since IPO — cash bonuses invested back into stock
Competing with non-profits, agency spin-offs, and SaaS marketing channels
Startups For the Rest of Us
February 14, 2023
Business models
8
Content marketing
7
Niche selection
6
- Agency product spin-offs fail most often from lack of sustained focus.
- Latent-pain products need content authority, not search-based marketing.
- For marketplace apps, shipping beats validating when build time is short.
Seven-step online business plan to escape trading time for money
Sunny Lenarduzzi
February 14, 2023
Business models
9
Content marketing
7
Processes & SOPs
5
- One program, one client, one message breaks the income ceiling
- Your email list is the only audience you actually own
- YouTube's search intent delivers warmer leads than any social feed
How to turn your SaaS side hustle into a full-time business
Rob Walling
January 30, 2023
Business models
8
Bootstrapping
8
Productivity & habits
6
- Time scarcity is an advantage — treat every founder hour as non-negotiable.
- Set a concrete expense-based revenue threshold before you quit your day job.
- Celebrate the transition; skipping it quietly drains long-term motivation.
Six-step go-to-market plan for SaaS founders
TK Kader
January 29, 2023
Business models
9
Branding
8
Prospecting & outreach
6
- Strategy before execution: why skipping this wastes your runway
- The manifesto: one document that drives messaging, sales, and fundraising
- 5X pricing can increase win rates, not hurt them
Orangetheory Fitness: how a tech-driven boutique gym became a franchise giant
Business Breakdowns
January 27, 2023
Business models
9
Unit economics
8
Bootstrapping
5
- Orangetheory franchisees hit cash-flow breakeven within three months of opening.
- Franchisors earn royalties, supply margins, and fees — royalties almost never churn.
- Early franchisees act as pseudo co-founders, shaping the system that enables later scale.
Six SaaS business categories worth building in 2023
Dan Martell
January 9, 2023
Niche selection
10
Business models
7
AI strategy & adoption
6
- AI can already handle 95% of customer support — the data exists
- IoT sensor fleets need a management software layer nobody has built yet
- No-code lets you launch and sell software without writing a single line
L'Oreal: how science, scale, and brand architecture built a beauty giant
Business Breakdowns
January 4, 2023
Business models
10
Branding
8
Pricing strategy
7
- Barriers to entry are low in beauty — barriers to scale are enormous.
- L'Oreal spends 32% of sales on advertising, the highest in consumer goods.
- ROIC compounding from 23% to 40%+ is what the market consistently misprices.
Long-term planning
YouTube
Three principles for annual SaaS business planning
TK Kader
December 18, 2022
Long-term planning
9
Funnels
6
Business models
5
- A 12-month data review crushes recency bias before you plan
- Diagnosing market, product, or GTM tells you where to focus
- ICP, manifesto, and Broadway show are the three GTM pillars