Product
About this category
Content about building, testing, and iterating on a product or service offering. The primary focus is the *thing being built* — what it is, how to test it, and how to improve it based on what you learn.
Showing 318 articles for Product.
MVP & prototyping
YouTube
How to build a SaaS business from scratch in seven steps
Dan Martell
July 14, 2024
MVP & prototyping
9
Customer discovery
8
Business models
7
A business is born when someone pays — not when you build
Validate with real money before writing a single line of code
Growth hacks are unique acquisition channels, not just marketing
MVP & prototyping
YouTube
Why startup founders should launch sooner than they think
Y Combinator
July 12, 2024
MVP & prototyping
9
Resilience & grit
6
Airbnb launched three times before anyone noticed — and kept improving.
Early sales is about filtering to 5–6 ideal customers, not convincing 100.
If someone uses a janky MVP, you know you're solving a real problem.
Customer discovery
Podcast
Building great products at Stripe: craft, metrics, and customer obsession
Lenny's Podcast Product Career Growth
July 11, 2024
Customer discovery
9
Iteration & feedback loops
8
Processes & SOPs
6
Silence beats pitching — customers reveal burning problems when you stop talking
One customer-facing metric moved Atlas from 15% to 85% zero-support completions
Study groups: teams pretend to be customers to see product decay they otherwise miss
Customer discovery
Podcast
Hard-won lessons building zero to one inside Atlassian
Lenny's Podcast Product Career Growth
June 16, 2024
Customer discovery
9
Case studies
8
Pivoting
6
Big-company advantages actively work against zero-to-one success.
Positioning your bet as likely to fail buys the autonomy to move fast.
Lighthouse users: build for 10 customers before exposing to thousands.
MVP & prototyping
YouTube
How to plan your SaaS MVP in five steps without wasting months
Rob Walling
June 9, 2024
MVP & prototyping
9
Niche selection
6
An MVP is a hypothesis experiment, not a simpler product version.
Find 10–40 early users sharing the same small feature subset.
Phase your launch over months; charge early-access users from day one.
MVP & prototyping
YouTube
Why early startups should do things that don't scale
Y Combinator
May 30, 2024
MVP & prototyping
9
Customer discovery
7
Case studies
6
Scalability obsession kills startups before they find a single user
Manual customer work generates learning no software can replace
Knowing when to stop unscalable work is as critical as starting it
Customer discovery
YouTube
How to build an online course business from zero with no audience
Sunny Lenarduzzi
May 28, 2024
Customer discovery
9
Content marketing
7
Business models
5
Talk to real people before building — it will flip your entire curriculum.
Prescription courses sell; vitamin courses don't — nail the tipping point.
Amazon's critical reviews reveal the exact gaps your course should fill.
Product-market fit
Podcast
Be fundamentally different, not incrementally better
Lenny's Podcast Product Career Growth
May 16, 2024
Product-market fit
9
Business models
7
User research
6
80-90% of Nubank's growth is word-of-mouth because they obsess over products customers love fanatically
Use the Sean Ellis score (50% very disappointed if product disappears) as the gate before scaling anything
Strategy is coherence—specific customer, problem, solution, advantage—not vision or aspiration
Product-market fit
YouTube
How to build an online course curriculum that sells and scales
Sunny Lenarduzzi
May 14, 2024
Product-market fit
9
Content marketing
7
Clients should reach results without ever needing to contact you
Lean beats comprehensive — subtract anything not essential to the outcome
Test your curriculum live with paying clients before recording anything
Product-market fit
YouTube
How to find a million-dollar SaaS idea using three filters
TK Kader
May 12, 2024
Product-market fit
9
Pricing strategy
8
Niche selection
7
Your price point determines how many customers you actually need
Compete on one 10x-better feature or a purpose-built vertical, not price
Talk to 100 prospects before building — expect one paying customer
MVP & prototyping
YouTube
Pre-sell your online course before building it using the POP model
Sunny Lenarduzzi
April 30, 2024
MVP & prototyping
9
Closing techniques
8
Customer discovery
7
Sell your course before building it — validation beats creation
Client interviews co-author your curriculum and warm your pipeline
Live delivery over six weeks produces a battle-tested evergreen product
MVP & prototyping
Podcast
Stoicism, motivation, and marketing: Ryan Holiday Q&A at Live Nation
The Daily Stoic
April 25, 2024
MVP & prototyping
8
Social media
8
Culture building
7
Protecting your core creative work is non-negotiable for long-term output.
800,000 daily email subscribers built by giving away content for free every day.
Hobbies outside work prevent burnout and build deeper team connections.
MVP & prototyping
Podcast
How to build zero-to-one products inside a company: Mihika Kapoor
Lenny's Podcast Product Career Growth
April 21, 2024
MVP & prototyping
9
Culture building
7
Vision & mission
6
Why the PM's job is to keep the idea's flame alive, always.
Prototype before green-lit: seeing beats describing at Figma.
Hackathons beat strategy docs for turning 'no' into 'yes'.
MVP & prototyping
YouTube
How to build business systems without starting from scratch
Layla at ProcessDriven
April 18, 2024
MVP & prototyping
9
Pricing strategy
7
Prospecting & outreach
6
Experts borrow proven processes from other industries, not their own brains
A realtor's follow-up or a dentist's rebooking system beats reinventing the wheel
Map what you already do, find who nails the result, then adapt their approach
MVP & prototyping
YouTube
Six avoidable mistakes no-code SaaS founders make
Rob Walling
April 14, 2024
MVP & prototyping
8
No-code & low-code
7
Processes & SOPs
5
Bad database design is the hidden reason no-code apps can't scale.
UI quality sets user trust before a single feature is evaluated.
Speed to build doesn't excuse skipping research or shipping too late.