Product
About this category
Content about building, testing, and iterating on a product or service offering. The primary focus is the *thing being built* — what it is, how to test it, and how to improve it based on what you learn.
Showing 318 articles for Product.
Customer discovery
YouTube
Phil Libin on building products, teams, and async communication
EO
October 8, 2022
Customer discovery
8
Hiring & recruitment
8
Processes & SOPs
6
A two-week observation loop finds problems people already live with
Hire for effectiveness first — diverse teams build better products
All information transfer should move to recorded, async video
Iteration & feedback loops
Podcast
Applying behavioral science to improve product design and conversion
Lenny's Podcast Product Career Growth
October 2, 2022
Iteration & feedback loops
10
Conversion rate optimisation
7
Users act on emotion and defaults, not stated preferences or goals.
The 3B framework: nail the specific behavior before fixing barriers.
Immediate motivators — streaks, norms, deadlines — outperform long-term benefits.
Customer discovery
Podcast
Customer-led growth: how to find and fix your biggest conversion leaks
Lenny's Podcast Product Career Growth
September 29, 2022
Customer discovery
9
Conversion rate optimisation
8
Retention & loyalty
6
Better messaging alone doubled SparkToro's trial-to-paid conversion rate
Funnels ignore post-acquisition — where recurring revenue is actually won
Assign a measurable KPI to every customer journey milestone, not just acquisition
Iteration & feedback loops
Podcast
Growth tactics, retention strategies, and writing for novelty with Julian Shapiro
Lenny's Podcast Product Career Growth
September 25, 2022
Iteration & feedback loops
9
Content marketing
7
Retention & loyalty
6
Your product can recruit users for free through normal use.
Non-transferable state — reputation, audience, graph — locks users in.
Good ideas only arrive after you've written out all the bad ones.
Product-market fit
Podcast
Bootstrapped SaaS: free-to-paid transitions, marketing budgets, and listener Q&A
Startups For the Rest of Us
September 20, 2022
Product-market fit
8
Growth hacking
6
B2B sales
5
Usage without payment is not product-market fit validation.
At sub-$20k MRR, 50%+ of effort should go to marketing.
Software's margins make manufacturing a very hard trade-off.
Customer discovery
Podcast
Building a meaningful career: lessons from Jason Shah across Airbnb, Amazon and Web3
Lenny's Podcast Product Career Growth
September 18, 2022
Customer discovery
8
Management
7
Goal setting
6
Treat your career as a map, not a ladder — go where it's interesting.
Amazon's PR FAQ process forces clarity no slide deck can.
The best leaders stay in the details; nothing is beneath them.
Feature prioritisation
Podcast
Product decision-making and growth vs. profitability in bootstrapped SaaS
Startups For the Rest of Us
September 13, 2022
Feature prioritisation
9
Bootstrapping
7
Business models
5
Why the features you reject define your product as much as those you ship.
Every $1K MRR added equals $60K in asset value at a 5x exit multiple.
Pay yourself enough to remove stress; reinvest everything beyond that.
Customer discovery
Podcast
Feature teams vs. product teams: Marty Cagan on building products that matter
Lenny's Podcast Product Career Growth
August 21, 2022
Customer discovery
9
Management
6
Why most companies unknowingly run feature factories, not product teams
Steve Jobs' 1995 theory on why good companies lose their product culture
The three things a PM must never delegate, no matter the org structure
Product-market fit
YouTube
Three principles for launching a SaaS product that achieves product-market fit
TK Kader
July 24, 2022
Product-market fit
9
Customer discovery
8
Funnels
6
Why Product Hunt launches produce noise but never product-market fit
Talk to 100 target customers before any scalable go-to-market activity
A mini funnel generates conversations that validate and fund growth
Product-market fit
Podcast
Selling ideas and rising as a product leader: Casey Winters on growth and influence
Lenny's Podcast Product Career Growth
July 21, 2022
Product-market fit
9
Long-term planning
7
Communication
5
Executives aren't out of touch — PMs chronically under-communicate upward.
Writing strategy without prompting is the great filter for senior PM roles.
Kindle strategies exist only to unlock scalable fire strategies.
How to translate product vision into goals, quality, and team alignment
Lenny's Podcast Product Career Growth
July 18, 2022
Roadmapping
8
Management
7
Vision & mission
6
A balancing metric alongside growth keeps product quality honest and non-negotiable.
Second-order thinking prevents costly rebuilds by mapping how today's decisions constrain tomorrow's.
One-way vs two-way door framing tells teams when to debate deeply and when to just ship.
Product-market fit
Podcast
Manik Gupta on building consumer products, the CPO role, and PM career inflections
Lenny's Podcast Product Career Growth
July 14, 2022
Product-market fit
9
Vision & mission
6
Management
5
Five capabilities every company needs before betting on consumer
The CPO title is quietly dying — GMs are taking over
Career inflection points mirror product inflection points, not tenure
MVP & prototyping
YouTube
How to pre-sell an online course before building it
Sunny Lenarduzzi
July 12, 2022
MVP & prototyping
10
Customer discovery
10
Prospecting & outreach
7
Interview real prospects before building — their words shape the offer
First clients come from those same interviews, no funnel needed
Deliver live before recording: feedback makes the final course far stronger
Product-market fit
Podcast
Merci Grace on PLG, hiring, storytelling, and building diverse teams at Slack
Lenny's Podcast Product Career Growth
July 11, 2022
Product-market fit
9
Iteration & feedback loops
8
Hiring & recruitment
7
3 people and 50 messages was Slack's real product-market-fit signal
Day-zero value is a prerequisite — delayed payoff kills PLG
Early diversity hires create a self-reinforcing flywheel for inclusion
MVP & prototyping
YouTube
Building a SaaS prototype without spending on development
Dan Martell
July 4, 2022
MVP & prototyping
9
User research
7
Niche selection
5
Clickable prototypes catch wrong assumptions before engineers build them
Design input flows and blank states, not just dashboards
A customer advisory board tests assumptions, not just preferences