Content about making high-level decisions that shape the direction of a business as a whole. Strategy is about the map — which market, which model, which position. Execution of specific functions belongs in those functional categories.
What do you do when you are competing in a commoditised market?
Your buyers treat what you sell as interchangeable with what your competitors sell. They compare on price, take the cheapest quote, and move on. This Advisory explains what is actually producing that dynamic, what your real options are, and the one thing almost every founder who successfully escapes a commodity market does first.
StrategyMarketingOperations
Profits are down and I can't scale my business
These two problems usually share a root cause, and understanding what connects them changes what you do about them. This Advisory explains how to diagnose whether your problem is structural or operational, why the most common response — trying to grow your way out of it — tends to make things worse, and what to fix first.
FinanceStrategyOperations
You're charging less than your customers expect to pay — and it's costing you more than margin
Underpricing is not just a margin problem. It affects who buys from you, how they treat you, and how much of your business you spend serving customers who would have paid significantly more. This Advisory explains how underpricing compounds across your business, how to know whether it is happening to you, and how to raise prices without losing the customers you want to keep.
StrategyFinance
How to know whether a new market is worth entering — before you commit
The pull of a new market is real — more customers, more revenue, more room to grow. So is the cost of entering the wrong one: months of distraction, resources committed to something that does not return them, and the existing business quietly declining while attention is elsewhere. This Advisory explains how to evaluate a new market honestly, before you have committed anything you cannot recover.
StrategyOperations
Digests
Business models
YouTube
How to write effective in-app tour copy
Joanna WiebeApril 18, 2021
Business models9
Customer discovery7
Unit economics6
Users who've paid still need persuading to actually use your product
Feature-advantage-benefit framework structures each modal around user goals
Treat tour copy as iterative — beta feedback should rewrite your modals