Business operating systems
PodcastHow TikTok builds product, culture, and advertising at scale
Business operating systems
9
Culture building
8
Global product strategy
7
- TikTok's 'context, not control' culture treats every employee as a business owner.
- Engineering, product, and sales share context through 180-person cross-functional meetings.
- Run 10+ ad creatives per week — TikTok's content graph rewards volume, not Meta tactics.