Sales: Closing techniques

Showing 65 articles for Sales: Closing techniques.

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Closing techniques

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A three-question checklist for every sales conversation

StoryBrand With Donald Miller July 9, 2019


Closing techniques 10
Copywriting 5
  • Three specific questions that must be answered to close any deal
  • 'Let me get back to you' means confused, not uninterested
  • Vagueness feels clear to the seller but kills the sale

Closing techniques

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How to close any deal using clarity, not pressure

StoryBrand With Donald Miller July 5, 2019


Closing techniques 9
Objection handling 6
  • Deals stall because buyers don't see what's in it for them
  • A one-page benefits breakdown turned a stalled sale into a signed deal
  • Re-engage past rejections — they may have lacked clarity, not interest

Closing techniques

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Why customers don't buy: the clarity problem

StoryBrand With Donald Miller June 3, 2019


Closing techniques 9
Copywriting 6
  • Buyers won't do the math — you have to do it for them
  • Confusion always produces a no, not a maybe
  • Rejected prospects can flip to yes when you name their specific upside

Closing techniques

YouTube

Make customers excited to pay by detailing invoice value

StoryBrand With Donald Miller April 26, 2019


Closing techniques 8
Customer experience 6
  • Your marketing job isn't done until the invoice is paid.
  • Customers can't feel value they can't see — so show them.
  • Add emotional deliverables to invoices: what you saved them from.

Closing techniques

YouTube

How to sell anything by speaking your customer's language

Noah Kagan March 30, 2013


Closing techniques 9
Objection handling 7
  • Customers buy outcomes, not features — speak their emotional language
  • Three-step close: listen to the real desire, relate, then transition
  • Never sell to someone whose problem you can't actually solve

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