Product
About this category
Content about building, testing, and iterating on a product or service offering. The primary focus is the *thing being built* — what it is, how to test it, and how to improve it based on what you learn.
Showing 318 articles for Product.
Customer discovery
YouTube
Six fatal mistakes that kill online course launches
Sunny Lenarduzzi
September 16, 2025
Customer discovery
9
Growth hacking
8
Prospecting & outreach
7
Sell before you build — pre-selling validates demand before wasting months.
Talk to 50 potential clients before creating a single lesson.
A huge following means nothing if it's the wrong audience.
Product-market fit
YouTube
How to build a $1M online education business without a large audience
Sunny Lenarduzzi
September 9, 2025
Product-market fit
9
Content marketing
8
B2B sales
7
Specificity beats reach: a market of one out-earns a massive following.
Sell before you build: 32 paying clients before a single lesson was created.
Automated YouTube content generates pre-sold leads with no ongoing involvement.
MVP & prototyping
YouTube
How to validate startup ideas before writing a line of code
TK Kader
September 7, 2025
MVP & prototyping
9
Customer discovery
7
Business models
5
Positive feedback is not validation — only payment is.
Pre-sell at $1,000 before building anything to test real demand.
Urgent problem + willing market + budget: all three must align.
Product-market fit
YouTube
How Clear 30 tripled app revenue to $30k/month in eight weeks
Superwall
August 28, 2025
Product-market fit
9
Paid ads
8
Pricing psychology
6
Replacing a feature carousel paywall with a day-by-day program view lifted conversion from 20% to 30%.
Telling users upfront the app costs money reduced complaints and increased trust.
Older users convert at nearly double the rate of 18-to-20-year-olds — target accordingly.
How human-centered design helps teams navigate uncertainty
Masters of Scale
August 21, 2025
Design thinking
10
Customer discovery
7
AI tools & automation
6
Teams are good at solving problems — but terrible at finding the right ones
AI's best design use: rapidly generating divergent scenarios humans couldn't alone
Struggling during a project is often when learning is actually highest
How product teams can align their work to business-critical outcomes
Lenny's Podcast Product Career Growth
August 14, 2025
Roadmapping
9
Business operating systems
6
Management
5
Why doing OKRs 'the right way' won't save your job
Set team goals one step from company goals — no more
Low-impact work compounds until the next round of layoffs
MVP & prototyping
YouTube
How to scale a coaching business from one-to-one to 4,000 clients
Sunny Lenarduzzi
August 12, 2025
MVP & prototyping
9
Iteration & feedback loops
8
Bootstrapping
6
Your one-to-one success is the very thing capping your impact.
Group curriculum plus community consistently beats bespoke one-on-one results.
Validate with conversations first — Mike made $89k before building anything.
Customer discovery
YouTube
How two outsiders found a $10M+ opportunity in insurance with AI
EO
August 7, 2025
Customer discovery
9
Niche selection
7
AI strategy & adoption
5
Solving your own problems as a founder saturates markets with tech-industry solutions.
Outsider curiosity about workflows beat domain expertise in winning early customers.
Reimagining processes from scratch beats automating existing complexity with AI.
Customer discovery
YouTube
Overcoming corporate innovation: lessons from practitioners
Lean Startup Co.
August 4, 2025
Customer discovery
8
Pivoting
7
Why organisations ask for ideas then punish people for them
Killing a product early is a win, not a failure
Fast validation cut one organisation's two-year process to four months
MVP & prototyping
YouTube
How Abhishek Built an $11K/Month SaaS by Copying a Big Competitor
Starter Story
August 2, 2025
MVP & prototyping
9
Niche selection
8
Growth hacking
7
Copy a validated market; find gaps incumbents leave behind.
UForm hit $11K MRR with a two-week MVP and no original idea.
Search Reddit and Twitter for complaints before writing any code.
MVP & prototyping
YouTube
How Hunter Isaacson built viral consumer apps with 150M users
Superwall
July 25, 2025
MVP & prototyping
9
Growth hacking
8
Business models
6
Building on an existing platform's graph is the real unfair advantage
NGL's 15-second onboarding and tight viral loop sustained 150M monthly users
Test a dozen ad creatives small before scaling what works
MVP & prototyping
YouTube
How to generate AI SaaS ideas using a three-step framework
TK Kader
July 6, 2025
MVP & prototyping
9
Niche selection
8
AI tools & automation
6
Pick a market you know before you ever think about technology.
Pain times frequency separates ideas worth building from the rest.
Seven specific AI SaaS ideas for solo accountants, fully worked through.
MVP & prototyping
YouTube
Sell first, build later: the prototype-to-profit method for online programs
Sunny Lenarduzzi
June 24, 2025
MVP & prototyping
9
Prospecting & outreach
7
Pricing strategy
6
Pre-sell before you build — clients pay for the outcome, not the product.
Specificity drives sales: narrow niche beats broad appeal every time.
Live delivery via Google Docs and Zoom generates cashflow and builds the course simultaneously.
Iteration & feedback loops
Podcast
Product lessons from Facebook, Instagram, Uber, and OpenAI with Peter Deng
Lenny's Podcast Product Career Growth
June 22, 2025
Iteration & feedback loops
9
Hiring & recruitment
8
AI strategy & adoption
6
Sometimes the pixels don't matter — price and ETA were the real product at Uber.
In six months, if I'm still telling you what to do, I hired the wrong person.
Five distinct PM archetypes reveal what each person is wired to do best.
Product-market fit
YouTube
Why Great Startups Fail: The Two-Step Framework for Scaling at the Right Time
The Science of Scaling
June 19, 2025
Product-market fit
9
Unit economics
9
Long-term planning
6
Scale only after retention-proven product market fit, not revenue milestones.
Define a leading retention indicator: P% of customers do event E every T period.
Go-to-market fit (LTV:CAC > 3, payback < 12 months) must follow product market fit.