Content about reaching, attracting, and engaging an *audience or market*. The target is a group of people, not an individual prospect. If the content is about converting a specific person, it belongs in Sales.
This Deep Dive explains how strong turnarounds work in practice: act before certainty, distinguish a cash crisis from a product-market-fit crisis, stabilise first, return to first principles, and rebuild demand, people decisions, and financial structure with honesty and speed.
SalesMarketing
Advisories
What do you do when you are competing in a commoditised market?
Your buyers treat what you sell as interchangeable with what your competitors sell. They compare on price, take the cheapest quote, and move on. This Advisory explains what is actually producing that dynamic, what your real options are, and the one thing almost every founder who successfully escapes a commodity market does first.
StrategyMarketingOperations
How can I test a new product idea without blowing the bank?
The question most founders ask is whether their new idea is good. The question that actually tells you whether to proceed is whether someone will pay for it. These are different questions and they have different answers. This Advisory explains how to get to the second answer quickly and cheaply — before you build anything you don't have to.
ProductMarketing
Ways to diversify your lead acquisition
The instinct to diversify where your leads come from is usually sound — depending on a single channel for new business is a genuine risk. But how you diversify matters as much as whether you do. This Advisory explains how to assess your current channel mix honestly, what the real options are, and the mistake that wastes the most time and money when founders try to fix a lead problem.
MarketingCustomer
Building a brand when you have no budget and no time
Most advice about building a brand assumes you have a marketing team, a content budget, and a few hours a week to dedicate to it. If you have none of those things, this Advisory is for you. It explains what brand actually means for a small or growing business, where it is built most efficiently, and the single most common mistake founders make when they try to build one under constraint.
MarketingOperations
When to bring in outside expertise and when to build it yourself
Every growing business faces a version of this question regularly: do we hire for this, bring in an agency or consultant, or invest in developing the capability ourselves? The decision is usually made reactively — whoever is closest to the problem makes the call that feels most urgent. This Advisory gives you a durable framework for making it well, across different types of capability and different stages of the business.
LeadershipMarketing
Your best customers have already forgotten you — here's how to fix that without a marketing budget
They did not leave angry. They did not find a better alternative and switch. They simply got busy, the next engagement never quite materialised, and enough time passed that reaching out started to feel awkward — on your side as much as theirs. This Advisory explains why this happens, how to re-engage the customers who have gone quiet, and how to build the simple habit that stops it from happening again.
MarketingOperations
Digests
Social media
YouTube
How interest media, accountability, and authenticity drive content success
GaryVeeOctober 17, 2025
Social media9
Identity & self-belief7
Community building6
Followers no longer drive reach — algorithms now match content to strangers
Accountability beats blaming: your situation is the one variable you control
Audiences detect self-serving intent; giving freely is what builds lasting trust