Sales: Pricing psychology
Showing 29 articles for Sales: Pricing psychology.
Pricing psychology
YouTube
Pricing confidence: how to stop leaving money on the table
Bill Gallagher
August 21, 2024
Pricing psychology
9
Pricing strategy
7
- Fear, not math, is why most companies chronically underprice
- 4-cent price tweak on one product line generated $100,000 profit
- Predictable fixed fees reduce price sensitivity and win more trust
Pricing psychology
YouTube
Freelance pricing: charge for value, not the client's budget
Joanna Wiebe
September 28, 2023
Pricing psychology
9
Pricing strategy
7
- Charging different rates for the same work destroys client trust
- Training compounds — don't discount it when setting your rate
- Negotiate by removing scope, never by discounting the work
Prospecting & outreach
YouTube
Six ways to handle "what are your rates?" on lead calls
Joanna Wiebe
September 21, 2023
Prospecting & outreach
9
Pricing psychology
8
SEO
5
- Leads ask about price early because they have a real budget and fear being burned.
- A hidden or public rate page pre-qualifies leads before any call happens.
- Charging more buys prep time — prep time makes you a consultant, not an executor.
Closing techniques
YouTube
How to handle too many copywriting leads at once
Joanna Wiebe
August 17, 2023
Closing techniques
8
Pricing psychology
6
- Competing demand is a closing tool when used with empathy.
- Never hold a slot — tell prospects exactly where they stand.
- A trusted overflow network means no lead ever goes unanswered.
Pricing psychology
YouTube
How to double your freelance income by saying no
Joanna Wiebe
August 3, 2023
Pricing psychology
9
Prospecting & outreach
8
Pricing strategy
6
- Saying no to low-budget clients is how you double income
- Many prospect budgets are guesses — not fixed limits
- Explaining your process beats negotiating on price
Objection handling
YouTube
How to handle "it's too expensive" without negotiating on price
Sunny Lenarduzzi
May 16, 2023
Objection handling
10
Pricing psychology
7
- "Too expensive" almost always masks a deeper objection about value or timing.
- Never negotiate price — clients who haggle upfront will break boundaries throughout.
- Anchor prospects in transformation cost, not your fee, to dissolve price resistance.
Pricing psychology
YouTube
How to raise your prices by improving your process and perceived value
Layla at ProcessDriven
February 17, 2023
Pricing psychology
9
Pricing strategy
7
Processes & SOPs
6
- Price is perception, not cost — six levers control what clients pay.
- Naming risks upfront builds more trust than promising perfection.
- Reusable onboarding assets increase value at near-zero extra effort.
Closing techniques
YouTube
Five tactics to turn a "maybe" into a "yes" on your offer
Joanna Wiebe
September 17, 2022
Closing techniques
9
Pricing psychology
8
- A 365-day guarantee beats a 30-day one with minimal extra risk
- Bundling an upsell upfront can close hesitant buyers immediately
- A $20 freebie can match the sign-ups of a $5,000 prize
Pricing psychology
YouTube
Six ways SEO consultants can earn more without new clients
Ahrefs
September 22, 2021
Pricing psychology
8
Pricing strategy
7
Outsourcing & delegation
5
- Free consultations cheapen your value — charge full rate from day one.
- Upsell and outsource to earn more from clients you already have.
- Transparent cost breakdowns make higher rates easier to justify and defend.
Pricing psychology
YouTube
Five persuasion techniques for optimising a pricing table
Joanna Wiebe
September 18, 2020
Pricing psychology
9
Conversion rate optimisation
8
- Price objections mask a value-perception gap — close that first.
- Goldilocks, ugly Jerry, and contrast steer buyers to your target tier.
- Small font, no currency symbol, and math on the page reduce price anxiety.
Prospecting & outreach
YouTube
How to run a freelance proposal process that wins clients
Joanna Wiebe
May 10, 2020
Prospecting & outreach
9
Pricing psychology
7
- Your proposal is a sales page — treat it like one.
- One filter drives every decision: make their life easier, make them look good.
- Talk price only after 45 minutes of building perceived value.
Pricing psychology
YouTube
Why you should never give your product away for free
StoryBrand With Donald Miller
August 5, 2019
Pricing psychology
9
Pricing strategy
6
- Every disengaged workshop attendee had come for free — no exceptions.
- Zero cost means zero respect, and zero respect means zero results.
- Discounts beat free: even half-price preserves the emotional stake.
Pricing psychology
YouTube
Sell the feeling, not just the product, to increase perceived value
StoryBrand With Donald Miller
June 10, 2019
Pricing psychology
9
Copywriting
7
- Words cost nothing but can double your product's perceived value.
- Place a feeling-driven phrase next to the price, not buried in a brochure.
- Ask: does your product make people feel peace, confidence, or nostalgia?
Pricing psychology
YouTube
How to charge premium prices by adding perceived value with words
StoryBrand With Donald Miller
April 19, 2019
Pricing psychology
9
Copywriting
6
- Words alone can multiply a product's perceived value for free
- Frame your offer across emotional, social, and philosophical dimensions
- Competitors lose because they sell the product, not the meaning