Content about the ongoing relationship with *existing* customers — keeping them satisfied, retaining them over time, and turning them into advocates. The customer already exists; the relationship is post-sale. Acquiring or closing customers belongs in Marketing or Sales respectively.
This Deep Dive explains what OKRs are, how they differ from KPIs, where they sit within mission, vision, and strategy, how to write strong objectives and outcome-based key results, what cadence keeps them alive, why they fail in practice, and how to introduce them without turning the rollout itself into the problem.
LeadershipCustomer
Advisories
The hidden dangers of employee retention that no one else talks about
Everyone tells you that keeping your best people is one of the most important things you can do. That's true. The part that doesn't get discussed is what happens when you optimise for keeping people without distinguishing which people — and what that eventually does to your team and your business.
LeadershipCustomer
Ways to diversify your lead acquisition
The instinct to diversify where your leads come from is usually sound — depending on a single channel for new business is a genuine risk. But how you diversify matters as much as whether you do. This Advisory explains how to assess your current channel mix honestly, what the real options are, and the mistake that wastes the most time and money when founders try to fix a lead problem.
MarketingCustomer
Digests
Community building
YouTube
Are SEO conferences worth attending?
AhrefsMay 17, 2023
Community building7
Branding6
Talks open the ideas; one-to-ones are where real depth happens
Beginners gain more from talks; veterans gain more from networking
Introverts can pre-arrange meetups on social media before arriving