Semrush

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Semrush publishes practical marketing and SEO education focused on search visibility, content performance, and competitive growth insights.

Why they're in the library

Included for practical education on practical marketing and SEO education focused on search visibility, content performance, and competitive growth insights.

Showing 155 digests for Semrush.

Copywriting

YouTube

How to use emojis in marketing without hurting your brand

Semrush July 17, 2024


Copywriting 8
Branding 6
  • Wrong emoji can make a professional brand look tone-deaf instantly.
  • Emoji meanings shift by country, culture, and generation — research first.
  • Google ignores emojis for SEO, but A/B tests show click-rate gains.

Niche selection

YouTube

Finding competitor product pages that drive traffic and sales

Semrush July 12, 2024


Niche selection 8
Customer discovery 6
  • See exactly which competitor product pages are generating real traffic
  • Seasonal filters reveal when to launch — and when rivals are running promos
  • Analyse 3–10 competitors to surface the highest-value product bets

Automation & tools

YouTube

Schedule a month of social content in two clicks with Semrush

Semrush July 10, 2024


Automation & tools 9
Social media 7
  • Post to every social platform simultaneously from one place
  • Upload a CSV to schedule a full month in two clicks
  • A free spreadsheet template does the planning for you

Social media

YouTube

How to break into digital marketing with no experience

Semrush July 8, 2024


Social media 8
Content marketing 7
Identity & self-belief 6
  • Personal hobby channels and volunteer work count as real CV experience.
  • Apply for roles requiring 2–3 years anyway — employers flex for motivated juniors.
  • How you title and frame experience on your CV changes everything.

Prospecting & outreach

YouTube

How to write cold emails that get responses

Semrush July 3, 2024


Prospecting & outreach 10
  • Replace every 'I/my' with 'you/your' to shift the email's focus
  • Specific references to dates and details beat generic compliments every time
  • Offering to promote their content gives publishers a reason to say yes

Data & analytics

YouTube

Google Analytics 4 practical guide for marketers switching from Universal Analytics

Semrush July 1, 2024


Data & analytics 9
Data & analytics 7
Automation & tools 6
  • Funnel explorations with forecast benchmarks expose underperforming steps instantly
  • Custom reports only become useful once saved to a published collection
  • Tag Manager beats direct G tag for any non-trivial GA4 implementation

Conversion rate optimisation

YouTube

How to improve your website conversion rate with CRO basics

Semrush June 28, 2024


Conversion rate optimisation 10
Copywriting 7
  • More sales from existing traffic — no ads or SEO required.
  • A 1-second page delay cuts conversion rates by 7%.
  • CRO fails without product-market fit and the right traffic.

Social media

YouTube

Managing social media DMs and comments with Semrush Social Inbox

Semrush June 26, 2024


Social media 9
Automation & tools 6
Customer experience 5
  • One inbox handles all social DMs and comments across platforms
  • Labels, assignments, and filters cut through message volume fast
  • Quick-reply templates mean fewer keystrokes per customer response

SEO

YouTube

Beginner's guide to SEO: how search engines rank your site

Semrush June 24, 2024


SEO 10
  • Top three organic results capture over 50% of all clicks
  • Seven Google-confirmed factors determine where your page ranks
  • SEO takes months — but builds a moat competitors can't easily cross

Content marketing

YouTube

Building a LinkedIn presence to break into marketing with no experience

Semrush June 21, 2024


Content marketing 10
Branding 7
Identity & self-belief 5
  • Posting content about your target niche replaces a CV for many hires.
  • Recruiters only see your photo and first 10 headline words — make them count.
  • A top-100 dream people list built on personalised outreach compounds your network.

Social media

YouTube

Track competitors on social media using Semrush Social Tracker

Semrush June 18, 2024


Social media 9
Competitive analysis 8
Automation & tools 5
  • Add up to 60 competitor social profiles in one place.
  • See which content formats are winning in your market.
  • Benchmarking reveals opportunities without trial-and-error experimentation.

Content marketing

YouTube

How to find free digital marketing courses with certifications

Semrush June 14, 2024


Content marketing 7
Processes & SOPs 5
  • Most courses listed as free still require payment to enroll.
  • Google and Meta certifications teach real tools used in marketing jobs.
  • Target a specific job first, then map certifications to its requirements.

Influencer & partnerships

YouTube

Affiliate marketing vs influencer marketing: key differences explained

Semrush June 11, 2024


Influencer & partnerships 9
Content marketing 5
  • Flat fee vs commission: one model shifts all performance risk to the brand
  • Discount codes and trackable links are the tell-tale signs of affiliate deals
  • Word-of-mouth earns zero payment — brands can reuse it as UGC

Competitive analysis

YouTube

How to run a SWOT analysis using Semrush data

Semrush June 7, 2024


Competitive analysis 8
Niche selection 7
Customer discovery 5
  • Semrush replaces costly, outdated industry reports for free
  • Low market consolidation signals a viable small-budget entry point
  • Each SWOT quadrant needs one concrete action or it's useless

SEO

YouTube

Ten free Semrush tools for SEO and content research

Semrush June 5, 2024


SEO 9
Content marketing 5
  • Spy on competitor traffic and backlinks without paying anything
  • Daily 10-search limit applies across all domain and keyword tools
  • AI-generated content passes Google scrutiny if E-E-A-T standards are met

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