Semrush

About this creator

Semrush publishes practical marketing and SEO education focused on search visibility, content performance, and competitive growth insights.

Why they're in the library

Included for practical education on practical marketing and SEO education focused on search visibility, content performance, and competitive growth insights.

Showing 155 digests for Semrush.

PR & media

YouTube

How to write a press release that gets picked up by media

Semrush May 30, 2024


PR & media 9
  • Any business event can qualify as newsworthy to time-pressed journalists
  • The inverted pyramid structures your story so editors can cut from the bottom
  • Personalised outreach to a researched media list beats mass distribution

SEO

YouTube

How to optimise your Google Business Profile for local search

Semrush May 28, 2024


SEO 9
  • Your primary category matters more than your business name for rankings.
  • NAP inconsistency across directories silently damages your local SEO.
  • Fewer five-star reviews beat hundreds of mixed ones every time.

SEO

YouTube

Google E-E-A-T: what it is and how to improve it

Semrush May 24, 2024


SEO 9
Content marketing 6
  • Trust outranks the other three E-E-A-T factors in Google's eyes
  • E-E-A-T shapes quality standards but is not a direct ranking signal
  • Author bios, source citations, and topic clusters are the practical levers

Unit economics

YouTube

Why your ecommerce store loses money on every ad

Semrush May 17, 2024


Unit economics 9
Pricing strategy 6
Growth hacking 5
  • Spending more to acquire customers than they spend kills profitability
  • Low CAC plus high AOV is the only quadrant where ads scale
  • Organic channels have near-zero CAC but require time to pay off

AI tools & automation

YouTube

AI in marketing: how to stay relevant as tools evolve

Semrush May 15, 2024


AI tools & automation 9
Content marketing 7
  • Samsung and Verizon used AI to cut weeks of work to days
  • Siloed AI tools will bundle — a big shift for marketers
  • Human creativity remains the edge machines can't fully replicate

SEO

YouTube

Seven practical SEO and marketing fixes for small retail and e-commerce stores

Semrush May 13, 2024


SEO 9
Copywriting 7
Social media 5
  • Blank product descriptions are the single biggest SEO mistake small stores make.
  • Missing directory listings silently kill foot traffic and local map rankings.
  • Spy on competitors' top posts instead of guessing what content works.

AI tools & automation

YouTube

Building a full marketing strategy from one sentence using AI

Semrush May 10, 2024


AI tools & automation 10
Content marketing 7
Funnels 6
  • One sentence brief generates personas, brand identity, and funnel tactics.
  • AI agents research your market and surface competitor and pricing data automatically.
  • Four-stage funnels with matched tactics are ready to execute inside the tool.

SEO

YouTube

Seven free Google SEO tools to rank higher in search

Semrush May 9, 2024


SEO 9
Automation & tools 6
  • Google Business Profile is the single most important local SEO task
  • Pages not indexed by Google won't appear in search, no matter what
  • Free tools require manual tracking — eventually forcing a paid upgrade

Copywriting

YouTube

How to write calls to action that actually convert

Semrush May 7, 2024


Copywriting 8
Conversion rate optimisation 7
Funnels 6
  • Above-the-fold CTAs perform 317% better than below-the-fold ones.
  • Match CTA language to funnel stage — soft for awareness, direct for purchase.
  • Ignore best-practice rules; A/B test until your data decides.

AI tools & automation

YouTube

Five steps to writing SEO blog content fast with AI

Semrush May 3, 2024


AI tools & automation 9
Content marketing 7
  • ContentShake blends OpenAI with SEMrush data for ranked articles fast.
  • Always edit AI drafts before publishing — accuracy and brand voice matter.
  • One dashboard surfaces keyword drops, lost backlinks, and new content ideas.

SEO

YouTube

Semrush keyword research guide for beginners

Semrush May 2, 2024


SEO 9
Content marketing 5
  • Why a keyword difficulty score of 99 means skip it
  • Steal low-competition keywords by filtering competitor rankings
  • Turn organic traffic into dollar figures your boss understands

AI tools & automation

YouTube

Midjourney prompting and controls for marketing visuals

Semrush April 29, 2024


AI tools & automation 9
Branding 6
  • A six-part prompt structure reliably produces on-brand Midjourney images
  • Stylization and weirdness sliders need restraint for commercial work
  • Inpainting swaps image regions while preserving lighting and context

Competitive analysis

YouTube

How to analyse competitor traffic sources beyond Google

Semrush April 26, 2024


Competitive analysis 9
Growth hacking 6
  • Referral sources reveal exactly which sites you should target for links
  • High direct traffic signals a brand people bookmark — worth noting
  • Top Pages shows why competitors earn traffic, not just where it comes from

SEO

YouTube

Small business marketing: social, local SEO, and search visibility

Semrush April 24, 2024


SEO 8
Social media 8
Branding 5
  • Showing your face on social media directly drives higher audience engagement
  • 22 reviews vs. a competitor's 400 — review quantity shapes map rankings
  • Target keywords where high search volume meets low competition and booking intent

Competitive analysis

YouTube

How to find and track your online SEO competitors

Semrush April 22, 2024


Competitive analysis 9
SEO 8
  • Your real competitors are whoever ranks for your keywords — not just business rivals
  • Position tracking filters competitor data to only your most important keywords
  • Top 5 filter reveals true head-to-head rivals, cutting irrelevant noise

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