Semrush
About this creator
Semrush publishes practical marketing and SEO education focused on search visibility, content performance, and competitive growth insights.
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Included for practical education on practical marketing and SEO education focused on search visibility, content performance, and competitive growth insights.
Showing 155 digests for Semrush.
How to audit your content's SEO friendliness in five minutes
Semrush
April 18, 2024
SEO
9
Content marketing
6
Missing recommended keywords often flag uncovered topics, not just phrasing gaps
Content length is a search intent signal — check SERPs before cutting
Three of four scoring dimensions measure user experience, not keyword density
How to find featured snippet opportunities using competitor research
Semrush
April 16, 2024
Featured snippets rank above #1 — more traffic than top organic result
Use competitors' existing snippets to find keywords worth targeting
Restructure pages with a direct H2 question and immediate answer
How to find and fix critical technical SEO errors on your website
Semrush
April 11, 2024
Errors block indexing entirely — fix them before anything else
Large error counts usually trace back to one repeating root cause
Rerun crawls after fixes — changes can introduce new issues silently
How to find local SEO competitors using Google Maps and Semrush
Semrush
April 9, 2024
SEO
9
Competitive analysis
7
Your local competitors include adjacent categories, not just direct rivals.
Semrush heat maps show exactly who ranks for your keywords nearby.
AI-suggested keywords uncover searches you'd never think to target.
How to improve YouTube SEO using rank tracking
Semrush
April 4, 2024
SEO
9
Content marketing
7
Iteration & feedback loops
5
YouTube rank tracking reveals search intent, not just your position.
Videos with fewer views often outrank popular ones by matching intent.
Competitor SERPs are your best brief for the next video you make.
Local keyword research for small businesses using SEMrush
Semrush
April 2, 2024
SEO
9
Content marketing
5
Your keyword instincts are often wrong — research proves it
Filter for Local Pack results to target map-driving keywords only
Steal a top competitor's ranking keywords in three clicks
How to find low-competition keywords using Semrush's keyword magic tool
Semrush
March 28, 2024
Question keywords are consistently lower-competition than broad topic terms
Zero-difficulty keywords are usually worthless — target 'easy', not 'very easy'
Niche, specific keywords often carry higher commercial intent than generic ones
AI tools & automation
YouTube
Using AI as a starting point for better content marketing
Semrush
March 21, 2024
AI tools & automation
9
Content marketing
8
SEO
6
Publishing raw AI output without editing rarely drives traffic
AI excels at structure — humans must add experience and accuracy
Use AI to uncover subtopics you wouldn't have thought of alone
Content marketing
YouTube
How content marketing maps to the buyer's journey
Semrush
March 18, 2024
Content marketing
9
Funnels
8
Discounts alone don't build trust or drive consistent sales
Each buyer stage — awareness, consideration, decision — needs different content
Decision-stage content converts leads by addressing objections and showcasing value
Content marketing
YouTube
Finding hundreds of website content ideas fast with SEMrush
Semrush
March 8, 2024
Content marketing
9
SEO
7
Topic research surfaces adjacent ideas keyword tools systematically miss
Questions are top-of-funnel and far less competitive than head terms
Export favourited topics straight to a writer as a ready pipeline
Business operating systems
YouTube
How to build team vision, goals, and playbooks that stick
Semrush
February 26, 2024
Business operating systems
8
Management
7
A vague vision kills accountability — keep it one to two sentences
Every playbook must trace back to a goal or cut it
Teams execute better when they help build the framework
How to reverse-engineer your competitor's paid ad strategy
Semrush
February 13, 2024
Paid ads
9
Growth hacking
7
Ads running long are winning — stopped ads reveal expensive mistakes to avoid.
AdClarity shows spend and impressions Meta's ad library never will.
Tangential keywords expose top-of-funnel acquisition plays competitors bank on.
Conversion rate optimisation
YouTube
Conversion rate optimization fundamentals for PPC marketers
Semrush
February 6, 2024
Conversion rate optimisation
9
Copywriting
7
PPC spend without CRO insight burns budget with no return
A/B tests only work when you change exactly one variable
Customer-led CRO data beats CTR reports in the boardroom
SEO strategy basics: moving beyond tactics
Semrush
February 1, 2024
SEO
9
Competitive analysis
7
Business models
5
Tactics are copiable; only strategy creates defensible competitive advantage.
Five elements every SEO strategy needs, from goal-setting to key insights.
How competitive data reveals unexpected markets worth prioritising.
Conversion rate optimisation
YouTube
Choosing the right metrics for digital marketing
Semrush
January 23, 2024
Conversion rate optimisation
8
Too many metrics without alignment paralyses teams and decisions
Vanity metrics lack context — traffic gains rarely move the bottom line
Match metrics to the funnel stage, not what's easy to report